Maybe it's because of those in the Millennial generation that were raised to believe that they could do anything that they wanted as long as they set their mind to it. Michael Jordan, arguably one of the best basketball players of all time, explains that excuses are far too often used to try and justify the unaccomplished. This advertisement goes to show what the Millennial generation as a whole expected, and why their expectations aren't always fulfilled. Michael Jordan's "Maybe It's My Fault" commercial was successful in targeting Millennials by confronting the failed perceptions and common characteristics as well as emphasizing values of that generation. What is so special about achieving the same goals that everyone else has achieved? Doing the same things that everyone else has done? In the same exact way that everyone else has done so? Michael Jordan implies that the Millennial generation uses excuses rather than using their failures, pain, and obstacles as a way of strengthening themselves. This advertisement both visually and vocally inspires and motivates through the proposed message and graphics shown. It's almost as if he, using intensifying background music, visually took the audience on a journey from where he is now back to his foundation where he started. Vocally, Michael Jordan used a very …show more content…
inspiring, speech-like tone, repetition and strong vocabulary to catch the attention of his intended audience. This advertisement shows Jordan's desire for everyone to use what has challenged them as a source of motivation to better themselves. Millennials are characterized as those that have everything handed to them, those that do not truly work for or earn what they come across, those that do not advance themselves to newer and higher limits, and last but not least, those that resign, or give up when they are faced with burdens such as emotional and physical pain. It's very rare to hear positive things about Millennials due to the reputation of them being unmotivated and undetermined. Perseverance is defined as the continuous effort no matter the difficulty of the circumstances or situation in order to achieve desired success or to meet a goal. Success is not handed over on a silver platter nor is success God-given. Success must be earned. Michael Jordan works to emphasize and implies that valuing perseverance is imperative in order to attain any objective. In his case, he worked every day to bring himself to where he is now. What would have happened if Michael Jordan would have given up rather than continually working towards his goals and through the multiple obstacles placed in his path to success? What would he have done if he did not have a strong passion for the sport of basketball? He would not have had the determination to look past the difficulties. Passion is defined as a strong feeling of enthusiasm about doing something. As long as so many choose to let go whenever they are faced with obstacles, it can be difficult to see the passion in the Millennial generation. Passion and perseverance are values that go hand in hand when working to achieve a goal. "Maybe It's My Fault" effectively addressed Millennials by indirectly bringing attention to the way that the generation itself perceives struggles.
This commercial was a proposition implying that Millennials feel entitled to what many others have had to spend their whole lives working for. While pointing out what Millennials need to strengthen within themselves, Michael Jordan was also intending to motivate those of the Millennial generation to "Become Legendary" as is mentioned near the end of the advertisement. This commercial would be an effective way to clarify what older generations worked for and why generation Y follow in older generations'
footsteps.
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
Advertising is a form of marketing communication used to promote or sell something. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. The more appeals in an ad the more likely the buyer will connect with the product.
Attention-Getter: I bet if I asked you the first athlete in history to ever become a billionaire, you wouldn’t be able to give me an answer. Also known as “MJ,” Michael Jordan was the first athlete in all sports to ever become a billionaire. Mmmm Incorrect.
Michael Jordan is the greatest basketball player of all time and his brand of shoes, which is owned by Nike, has some of the best commercials I have seen. The advertisement I chose does not even show off any of his shoes but it is an inspirational commercial. The commercial is titled “Look Me in the Eyes,” it shows a couple of professional sport players that are signed under Jordan Brand. As stated before it does not show a single image of his shoe, it only shows the logo at the very end of the commercial. Jordan Brand doesn’t have to show shoes to sell them because Jordan’s are one of the most popular sneakers ever.
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Sonny Vaccaro, does that name ring a bell? Probably not, but not many people do. He is the man who developed Nike’s basketball shoe advertising strategy in the late 70s and early 80s. The most important thing he contributed was his advice to Nike before the NBA Draft in 1984. Nike was debating how to split up their funding between the top picks of that draft. The 1984 Draft included three future Hall of Famers in Hakeem Olajuwon, Charles Barkley, and none other than Michael Jordan. Sonny Vaccaro told the president at Nike that the only way to sign these players was to go all in on one of them, not splitting up budget between them. Then everyone at Nike asked him who they should go all in for, his reply was Michael Jordan. Not only did Vaccaro
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
Many people in today’s society wear “Air Jordan’s” don’t even know who the man behind the shoe is, or how much he affected the game of basketball on and off the court. Jordan not only revolutionized the game of basketball but he changed how people sold, wore, bought, wore, and marketed shoes. This entire he achieved, just from playing basketball. Jordan was always a force on the court even from a young age. He went to the University of North Carolina and played basketball as a Tar Heel. In 1984, subsequent to winning a national title at the University of North Carolina and a Gold Medal at the Olympic diversions in Los Angeles, Michael Jordan was chosen third by and large by the Chicago Bulls in the NBA Draft. That year Nike additionally marked
The videos shown and explained that if you give 110% and try your hard then is nothing that will stand in your way of accomplishing your dreams. For example JMac tried his hardest, and even though he a disability he didn’t let him get stopped by anything. This is a primary example for other kids and actually everyone to show that nothing is really out of reach. His experience and exposure to the media laid the groundwork for even more kids to seize their own moment. I think that JMac’s broadcasted experience to the public gave kids the confidence to do what they believe in. As you take a closer look at this amazing accomplishment and achievement you can apply this in different situations. No one expect Jmac to be on the basketball team but
Michael Jordan is an American basketball player. First, Michael Jordan helped his team with inspiring words Michael Jordan said "I've failed over and over again and because of that I can succeed," He wants all basketball players to know that even the pros were once horrendous even the pros once lost games and still they get better. Another quote that inspires people is "if you quit once it becomes a habit never quit," He want people to know that you should never quit and keep moving forward. The final quote is " I can accept failure, but I can't accept not trying," Obviously, Michael Jordan worked day and night to achieve the position where he is that is why he can't give up that.
Blake Griffin is the face of GameFly. He is featured in many of GameFly commercial, but in this particular one Blake Griffin present himself in this commercial as if he was an important business man here to talk business. When the commercial first starts he’s sitting on top of a desk with a gray suit and a gray bowtie on looking up at the ceiling. Then he notice the cameras and says, “Oh. Hello, do you wanna be amazing? I hope so.” This first line, “Do you wanna be amazing?” will catch the attention of teenagers because is Blake Griffin is famously not only by being LA Clipper starting Power Forward, but he is also known for dunking a ball over a car into a basketball hoop to win the Sprite Slam Dunk Contest. People all over the world found that to be amazing, and most kids and teenagers look up to him as a role model. By him saying those words would want teenagers to subscribe or have their parents’ to subscribe for them to GameFly. The tone of his voice in the commercial was almost sarcastic tauntingly, for example when he was giving tips he was said, “Don’t do this… do this instead.” He was making it obvious that the second choice was the right one to do than the first choice. (Ending
Once he finally won the first one he never stopped winning, which leads into the next part of the video where it says “Taking everything you’ve been given and making something better...” showing clips of him winning and holding a trophy. It was an intense part of the video because we see him accomplish something he has worked hard for. Jordan can do anything he wanted on the court, whenever he wanted. He was a great leader because he made sacrifices after another. Jordan was no stranger to adversity, whether it would be from injuries or facing a tough defender. He made six championships, five MVPs, ten scoring titles and fourteen All-Star picks happen and that itself assures his career will last forever (Favale). As for the next couple clips of the commercial, they tell and show us a recap of what has happened. “It’s work before glory. And what’s inside of you. It’s doing what they say you can’t...” showing a clip of him practicing his shot because as it was proved, hard work pays off, and that’s far more important than glory or recognition. Glory will come later on, but without work nothing will come and with Jordan’s determination to win, it just overpowers the people who didn’t believe in
Who Influenced Michael Jordan to Become the Player and Person He is Today? I. Introduction A. Background B. Thesis Statement II. Body A. Childhood of MJ B. MJ the Child Player C. The College Years D. MJ- The Pro Athlete 1. Life in the NBA 2. Life in the MLB E. Back to the NBA 1. Bye, Bye, Bye (Retirement from the Game) III. Conclusion IV. Appendixes A. Charts and Statistics V. Works Cited Page Davis 2 Introduction Well everyone has they’re own opinion about Michael Jordan, but one thing is certain, he is a phenomenal athlete with a unique combination of grace, power, artistry and the improvisational ability. He is not only the top player of his Era, but is quite possibly the best player to wear the uniform of a NBA team. He is the most recognizable athlete in the world and is believed to be the best there ever was, is, or ever will be. (NBA.com) A person to this magnitude has obviously a success, being able to have a family of his own and, knowing that there are thousands of people looking up to him, and being many people’s idol. To be able to stand the pressure of being a national symbol of greatness, you have to have a driving force. This driving force has been known to be the edge a lot of people have needed to make it over. Michael Jordan’s family helped him to fight and become one of the most influential, successful, and professional sports figures ever.
In the advertisement, the male teen tries to entice the female by trying to share a Coke with her yet every time he comes up to her, he brings up the wrong “Share a Coke” bottle. He eventually gives up and gets a Coke for himself, which says the name Alex on it. She walks up to him and says “Alex? That’s my name.” to which he responds with “Mine too!” They end up sharing a Coke together and bonding over the shared name. This is geared towards the younger generation because it uses teens in the ad and it shows how people can bond even without having a phone in front of them all the time. As a way for them to entice the millennial generation, Coke has since been putting on many different labels on their cans that could attract the younger crowd like the avengers, quotes from famous singers, and more pop culture icons. This advertisement was definitely effective in its goal because the ratings and consumption levels rose and more people were buying
David Beckham is a popular figure in the world of the media and advertising. He has made appearances in advertisements for companies such as Adidas, Pepsi, and Gillette. An advertisement for “David Beckham Instinct,” a product line consisting of aftershave and fragrances, was shown in “People” magazine. He is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed in the lower right-hand corner. Directly above the picture of the product reads "Intense Instinct," with the icon of the product above that phrase.