Medlife Insurance LTD Case Study

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We have chosen a company called Medlife Insurance LTD. This company

deals with financial services, within that with life insurance.

Marketing Financial Services Presentation

Introduction:

We have chosen a company called Medlife Insurance LTD. This company

deals with financial services, within that with life insurance. It is

part of a “network” of companies that sell life insurance and to be

able to give a whole picture of the company’s activities we will

introduce some of it’s partner companies as well. We will also give a

brief description of the different kinds of services they provide to

customers, such as life insurance for a whole family, life insurance

for a single person or life insurance for the company employees.

Situation Analysis:

Grazer Wechselseitige and other international investors founded

Medlife in the year 1994. Medlife started its business activities in

1995. It is set up as a Cypriot offshore company and offers life

insurance products on US dollar basis.

Medlife is an insurance company full of traditions and experience.

Because of its traditions, seriousness and experience, it provides

reliability of all activities in life insurance and capital

investments of Medlife. All sales are performed through the network

of SI-Save Invest Ltd, (one of the biggest independent and

international insurance broker companies in the world that offers and

sells financial services, specializes in capital forming life

insurance and disability insurance offered by its insurance partners),

covering the former CIS and Baltic countries.

Insurance and investment programmes have been developed that help

encompassing the risks of everyday life and at the same time allow the

customer to achieve a profitable return of the money invested.

Contracts concluded between Medlife and its clients are subject to

Austrian law which extensively protects the rights of Medlife’s

clients. Due to the very strict rules and regulations of the

Insurance Contract Act and the Consumer Protection Act. Grazer

Wechselseitige Group in Austria, a well-known insurance company,

provides fundamental insurance services like technical administration,

funds investment, and reinsurance since 1828. These services are

delivered following the same principles of security and profitability

that do apply for Grazer Wechselseitige itself. Grazer Wechselseitige

Versicherung AG is 100% financed on own capital and therefore does not

require any investor’s ratings.

Some examples of the financial services that Medlife is selling:

Economic Insurance Plan

Economic Insurance Plan is the ideal package for those who seek

comprehensive insurance coverage combined with an opportunity to

invest capital in a profitable way.

G5S -Endowment Insurance with graduated death benefits and surplus

participation.

The benefit to be paid in the case of death becomes payable if the

insured person dies before the end of the insurance term. The sum to

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