This essay will examine academic research in relation to globalization and mainly focus on its cultural aspect. I will argue in favour of the crucial role of media in the process of globalization. Then I will analyse three cultural forms of media globalization – cultural differentialism, cultural convergence, and cultural hybridity – as identified by Lule (2012) - and draw on specific examples.
There is no agreement about when globalization began but some researchers argue that it is a necessary phenomenon of human society (Lule, 2012). One of the earliest concepts of globalization and media was put forward by Marshall McLuhan in the 1950s. McLuhan (1962, 1994) argues that the media makes the world ‘smaller’ and reduces the distance between
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Lule argues that the village encompasses a range of values, knowledge and experience. The function of the global village is to promote interaction between human beings. However, he admits that media is essential in the process of globalization. Hollows (2015) argues that the process of globalization includes several different aspects such as economics, politics and culture. They overlap and interact with each other due to deep historical roots. For Hollows (2015), large Western media corporations are powerful in international markets. They sell media products to other regions. As a consequence, Western nation-states tend to strength their dominance at a global level. Not only does this spread Western values and promote Western cultural identity, but also attracts profits through selling Western products. Foreign media products have a significant impact on local media markets and so impact on the local economy. This economic and cultural influence enables Western countries to also exert political dominance. The developments of media technology is essential to globalization (Lule, 2012). One of the earliest mediums is considered as scrip. The very first forms of writing allowed people to share information with others across long distance and even beyond their own lifetimes. The development of the printing press permitted the transmission of information across the world quickly. Knowledge and values that are rooted in different cultural bases help humans shape the world. Electronic media (film, TV, radio) is the latest breakthrough to foster globalization and digital media enables people to have the ability to gain a wide range of information. According to Lule (2012), one function of the media is to spread cultures, and so to disseminate media products through television, movies and the Internet and interact with
The term 'globalization' has been subjected to a variety of interpretations. Though at its simplest it can be seen as how the world has become integrated economically, politcally, socially and culturally through the advances of technology, communication and transport John Baylis et al. (2011).
As Americans we have to start to comprehend that the world around us is changing technologically, politically, and economically. In “The Last Superpower” an excerpt from the book The Post American World by Fareed Zakaria published in 2008. Zakaria emphasizes on these changes. Thomas Friedman the author of “The World is Flat” a piece from the book The World is Flat: A brief history of the twenty-first century published in 2005 also emphasizes on the same changes currently happening in the world. Zakaria and Friedman define these changes as globalization. The obvious common ground shared by both authors is their representation of globalization and the effects that it has and will continue to have on modern life. In contrast to sharing the same main topic both authors take a drastically different approach on how the relay their information to the audience. The differences displayed are mainly due to their personal and educational backgrounds, definitions of globalization as well as the individual writing styles of each author.
The media is by far the most influential mean in millions of Americans lives today and can be used to impact behaviors, especially in the vulnerable minds of children and young adults. The media is responsible for the increasing amount of violent crimes and desensitizing society with explicit imagery and the importance of our culture and contributing to negative behavior, society should pay careful attention to the kinds of role models we provide to the youth. Possibly, the most powerful source of role models can be found in every home: the computer or television. Television is a source that has given more knowledge in the past several years than any other kind of knowledge distributor, including books and newspapers. Television is the most dominant invention of the twentieth century and has created more public figures than radio, books, and magazines combined. However, the role models that are created through the television are not always upstanding citizens like Barrack Obama or Steve Jobs, but instead psychopathic murderers such as Jeffery Dahmer, Ted Bundy and Charles Manson. Not only is society fascinated by the media attention that certain types of citizens receive but they are also mesmorized by films that make these people look like tough fighters who can kill people with the snap of a finger. Actors such as Steven Segall, Arnold Schwarzenegger, and Bruce Willis have have capitalized in violent films because of the media exposure as killers and murderers.
Kerry Manderback. “Hegemony, Cultural Hegemony, and The Americanization of Imported Media.” Accessed November 28, 2013. http://www.academia.edu/2942539/Hegemony_Cultural_Hegemony_and_The_Americanization_of_Imported_Media.
Globalization is a broad concept and the angle taken to define it can lead us to interpret the idea in many different ways. There is much controversy about what globalization actually means and many definitions fail to encompass social, cultural and technological exchanges between world systems. John Pilger suggests that "it is a jargon term which journalists and politicians have made fashionable which is often used in a positive sense to denote a 'Global village' of free trade, hi-tech marvels and all kinds of possibilities that transcend class, historical experience and ideology." (J.Pilger 1998:63). Taking a broader point of view, Bilton et al defines globalization as "The process whereby political, social, economic and cultural relations increasingly take on a global scale, and which has profound consequences for individuals, local experiences and everyday lives."
Globalization is defined as “the historical process involving a fundamental shift or transformation in the spatial scale of human social organization that links distant communities and expands the reach of power relations across regions and continents (Baylis, 2014).”
How mass media is using both Ideology and Popular Culture to develop societal expectations and social identities. This essay will look at how Ideology, Hegemony, and Popular Cultural Theory shape common values and expectations of society and media’s influence and compare and contrast differing approaches to understanding the relationship between media and society. The discussion will be contextualized through the use of gender roles and expectations, and how these theories develop and affect the female social identity.
We see a lot of media wherever we go, in the form of advertisements, shows, movies, magazines, etc. However there is a lack representation for minorities, people of color, and those who are not considered “ normal” in society. In our current world where nearly everyone looks at the media, people also need to be able to see those that are different to them and similar to them. Representation doesn’t mean just putting someone that is not male or white on screen, it is allowing someone who doesn't see themselves portrayed in the proper light, allowing them to see someone who is strong, powerful, capable, and like them. Which is why there should be proper representation for those who are underrepresented.
Globalization is the spread of different political, economic and cultural trends to different parts of the world. (Stanford) American media has spread rapidly throughout the world, and at the forefront of the media blitz is film.
Explain the concept of culture. Why is it important to avoid ethnocentricity and gain cultural literacy?
Media imperialism is a specific way of discussing cultural imperialism and in order to define media imperialism we must understand cultural imperialism. Essentially, it’s described as a theory based upon over-concentration of mass media, from larger nations as an important variable which affects smaller nations in negative way. These nations have lessened because of media control from Western countries. As media imperialism is a sub-category under the broader of heading of cultural imperialism the dependency raised due to the global media system, which results in what is known as media imperialism– which is a highly debated concept amongst sociologists. There are two known models of media imperialism, the 'Schiller one ' which is focused on the media dominance by the UK, France, and U.S. And the alternative model; which is the 'generic model ' initially developed in Europe stating the great influence of media expansion of media powers, and unlike Schiller It recognises the multidimensionality of media forms (Thussu, International Communication: A Reader, 2010)
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.
In the recent years globalization has begun to appear as one of the most predominant issues in the world. The term ‘is generally used when discussing the technology and advances in an assortment of areas including, but not limited to, everything from technology to capital. The main aspects that comprise globalization are debatable. Throughout this essay, globalization will be explored as a recent social change in our society as it relates to incorporating economic relations and incorporations political relations around the world, despite the fact that this change is often portrayed as a problematic and unequal one of the restrictions of mobile subjects and connectivity. To begin my segment, I’ll begin to discuss on some of the most important definitions of globalization. Lastly, I’ll begin to investigate the imbalanced and difficult practices that make up globalization.
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
A question raised here that why we called the world as a Global Village or what does Globalization mean in real? If we look few years back, I was very difficult for people to get them connected or make contact with their dear ones who lived in far areas, people just knew about the famous food of any country but didn’t have availability to have it. People didn’t get full information of any news at the time, what’s going on other countries; they didn’t have any access to make them updated with all this stuff. But now a day, the scenario gets change with the help of new scientific inventions in media sector. Communication is one of the basic elements which play an important role in flourishing the process of globalization in all over the world. Technology is the basic extension of increasing communication at same time in different places. Technology eliminates the concepts of space and distance; it becomes easy for anyone to get connected with anyone at any corner of world through using internet, social websites and technological tools. New inventions in communication and media