Media Exploits College Athletes

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One may argue that the media exploits college athletes by using their likeness for publicity, but the athlete’s public image is being publicized positively as a result of the media using their likeness. “It is much easier for pro teams to evaluate their talent after watching their college careers and talking to college coaches they can trust for the inside story” (Dorfman). The publicity that these college athletes receive give them a better chance at professional coaches and scouts to notice them. Many athletes go unnoticed due to the lack of their own publicity while others are the face of the sport because of how the media portrays them. It also allows for the athlete’s name to be spread and be known around the nation and become more well-known.

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