Media Convergence

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Concentration of Ownership in the media industry means that a very small group of companies/corporations are controlling the majority share of the media industry. These mergers came about as a result of one media related parent company purchasing another company for control of their resources in order to increase revenues and viewership
The general public depends on media industries to distribute information which help to define the attitudes and opinions of people every day. The information distributed by these media industries keep the public up to date on current events, news and generally what is happening in their region and around the world. When this situation arises, in which a particuar market is controlled by a small group of companies then the public is only hearing the news from a select number of sources which could suggest that the information is either tainted or bias. …show more content…

E.g. Guardian Media Limited is the media sector of the Trinidadian-based company ANSA McAL. Guardian Media Limited presently owns CNC3 which is one of the premiums TV stations in the country, Trinidad Publishing Company which runs one of the premier news paper in the country and Trinidad Broadcasting Company which includes approximate seven successful radio stations in the country. Companies such as ANSA McAL, sought convergence to make them more powerful, profitable, and able to reach a larger viewing audience. This is a typical example of horizontal Integration.
As information and entertainment became a major part of our culture, Guardian Media Limited sought and created ways to become more efficient in reaching viewers and turning a profit. The advantage of media convergence is, now the company can fully utilze the service of their news crew and use the same reporters, journalist, staff etc. to produce stories for, television, newspaper, radio and Internet

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