The Pluralists View on Media Ownership

485 Words1 Page
bulb-icon

Recommended: Impact of media in society

The Pluralists View on Media Ownership The majority of the pluralists would argue that the public have the power to resist the media and have the ability to use the media and have an input (air their views) rather than be controlled by the media. They also believe that we can affect the media because we live in a "democracy" thus enabling us to choose whether we decide to read a paper or watch the BBC news and therefore have a minority influence. To some extent pluralists believe that the media responds to public demand rather than the public responding to media demands [by this I mean if the public want to know about a certain story then the media is likely to provide a story, however it can be argued that the media decides the stories and the public responds by reviewing the media therefore they are supporting the media financially]and it can be argued that the media can be used to satisfy human needs such as entertainment (the Sun), information (BBC news) etc. With that in mind it could be argued that the media does not...

Show More
Related

  • Public Broadcasting In Canada

    2606 Words  | 6 Pages

    Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.

    Read More

  • United Airlines: How The Media Frames Political Issues

    819 Words  | 2 Pages

    Through the process in which the media chooses which stories they decide to cover sets the agenda for what is considered newsworthy and important (Boundless, "The Mass Media"). The ultimate shaping of public opinion is through the decision of what stories are covered the media, because the media can legitimize or marginalize either the entire story or parts of it (Smith, "Agenda-Setting, Priming & Framing"). The public believes in the media, so when the media decides to cover one story over another they are deciding what the public should be thinking about. As Briggs and Burke explain through Innis’s theory that “each medium of communication tends to create a monopoly on knowledge” which in turn for those ruling the monopoly produces a profit and set the public agenda (Briggs and Burke, 6). Similarly to the intellectual monopoly of medieval monks based on parchment, there is a monopoly on traditional media today; six people own 90% of the media that is viewed (McCarty). Ultimately, these six people have been deciding what is considered newsworthy which in effect determines what the public thinks about (Boundless, "The Mass Media"). Through the decisions of what is considered newsworthy, viewers also decide their opinion based off of social desirability or what they perceive the popular opinion to be which is all derived from the media and what they consider important (Boundless,

    Read More

  • Minority Rule in America

    389 Words  | 1 Pages

    The media is the main source of information for America today. Tocqueville would call the media the "intellectual authority"(Tocqueville 13) in America. "Everybody there adopts great numbers of theories, on philosophy, morals, and politics, without inquiry"(Tocqueville 11) These forms of media, newspapers, television and radio to name a few are filled with opinions and ideas that people just accept. Many of the leading media corporations are run by a handful of people. This means that the ideas and opinions that the masses are accepting are those ideas and opinions of a certain few people, a minority.

    Read More

  • Sociological Analysis of the Media

    1675 Words  | 4 Pages

    In our society today, control is maintained by the authorities through regulation. In North America, major regulatory systems comprise two main systems of expertise. One is the criminal justice system, which is concerned with what will we do about crime and deviance. The other is the academic system of expertise, which is concerned with why crime and deviance exists. Academic expertise is the type of discourse deployed in the article by Michael Conlon to show, with ostensible authority, that maternal smoking during pregnancy is “linked” to adult criminal behaviour.

    Read More

  • Analysis Of Alternative Media

    738 Words  | 2 Pages

    There are two types of media that are published, including mainstream media which gives politically correct news media or unrealistic ideals. But on the other hand, there are alternative media, which tends to be information given

    Read More

  • Rupert Murdoch and a Dramatic Change in the Television Industry

    1316 Words  | 3 Pages

    a medium other than print. This was of course a sign of things to come

    Read More

  • Media Influence On Public Policy

    1843 Words  | 4 Pages

    One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...

    Read More

  • Independent Media and the Internet

    4264 Words  | 9 Pages

    Independent Media has long existed across the globe. As the voice of dissent it is often repressed by governments and corporations that look the hide the truth. Indy Media began as print newspapers that often faced high production cost and difficult means of expanding beyond local circulation. They did not have the established means and financial backing that major news corporations had. Indy newspapers were often hard to obtain, quite expensive, and unable to cover all major topics due to resources. Journals such as The Nation and The Progressive managed to obtain nationwide circulation, but were often unknown outside of politically left leaning groups.

    Read More

  • Power of Media in Modern World

    1033 Words  | 3 Pages

    Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.

    Read More

  • The Media Needs Regulation

    1714 Words  | 4 Pages

    The death of Princess Diana on August 31, 1997 shocked the world; her death was

    Read More

  • Ideology Essay

    1516 Words  | 4 Pages

    Althusser (1971) explains that, as an ideological state apparatus, media doesn’t use pressure as a way to bind society together under one dominant ideology, but instead uses the will of the people to make them accept the dominant ideology. However, media is also used as a way for people to challenge the dominant ideology. Newspapers, for example, will have articles that openly criticise and oppose the dominant ideology for what it is, whilst at the same time providing perspectives and opinions on different ideologies (such as feminism) that society can believe in. Although these alternate ideological perspectives exist, they are usually overlooked and only ever reach small audiences. Ideology can also help us understand the media because of the way in which it distributes ideology.

    Read More

  • The Media Should Be Censored

    1032 Words  | 3 Pages

    Media has become a powerful source of knowledge, and a great breakthrough in human history. Who can regret that media is a daily need in our lives. Media has the ability and control to adjust to all levels of knowledge in people. Media helps us to escape from our daily lives and our problems in times of stress. Thou Media as proved to be beneficial by educating, entertaining and informing us, it has also have its downfall, to cause many bad influences to the younger audience. Media has influenced us to conduct bad behavior, breed violence among teens and fear to the public, thus causing a lot of negative conflicts among ourselves. Television, Music, Internet, and more, are just some of the media exposure that needs to be censored and controlled. Media needs to be restricted, so that it doesn’t expose certain content to the wrong audience. Therefore media should be censored, so that we are able to protect our children from certain media exposure.

    Read More

  • Media Self-Regulation in South Africa

    1943 Words  | 4 Pages

    There is always need for self-regulation. It is key to a democracy, media that controls and evaluates themselves means that there is no censorship from the government. The problem arises in the fact that because they regulate themselves; the councils put in place to regulate the media may be lenient towards the media. And also, because media are first and foremost corporations they are most likely to be self-serving rather than self-deprecating. Another important problem that arises in the debate of media self-regulation is marginalization of the poor. Because the media are more likely to be self-serving, they may favour the elites over the poor.

    Read More

  • How Media Influences Public Opinion

    1625 Words  | 4 Pages

    In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...

    Read More

  • Role Of Media And Democracy Essay

    821 Words  | 2 Pages

    Democracy is commonly defined as a government of the people, by the people and for the people. Freedom and democracy walk hand in hand. Democracy is only compatible with a free economy. It is completely incompatible with a system that provides for a governing authority with coercive power. We live in a society today where the media plays a pivotal role in how we see the world, and how our opinions are formed, whether it is from what we watch on television or what we gather from newspapers or internet. Media acts as an interface between the common man and the Government. It is a very powerful tool with the ability to make and break the opinion of people. If media tells the public that this picture is being demanded as one

    Read More

More about The Pluralists View on Media Ownership

Open Document