Mcdonalds Restaurant Case Study

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EXECUTIVE SUMMARY
McDonald was founded by two brothers named Richard and Maurice McDonald in 1937 in California. This biggest global fast food chained arrived in Malaysia 43 years later in December 1980. McDonald Corp. gave their license to Golden Arches Sdn. Bhd. to open McDonald`s Restaurant in Malaysia. McDonalds have created over 7000 job opportunity ever since they arrive in Malaysia over the years. Today, there are more than 33000 McDonald`s restaurants in 119 countries.
1.0 COMPANY OVERVIEW One of the many outlets of McDonald is McDonald Klebang. McDonald Klebang is newly established on 19th May 2012 by Golden Arches Restaurant Sdn. Bhd. Moreover, McDonald Klebang is located in Persiaran Klebang Putra, Taman Klebang Putra, 31200, Chemor …show more content…

There are different methods of promotion such as advertisements, newspaper, magazines, billboards, coupons and many more. McDonalds usually advertise during the festive season. They also advertise their products using billboards. By doing so, McDonalds attract more customers. Other franchise outlet such as Burger King and KFC do not use the billboard method to promote their products. McDonalds offer the best price food as compared to KFC and Burger King. An example of promotion is by refilling the drinks for free. By doing so, McDonalds has a better opportunity in attracting more customers. Giving out gifts when an individual purchases a happy meal set is a type of promotion. More kids are attracted to purchase the happy meal set in order to receive the free happy meal toy. There are also special promotions during the festivals such as the prosperity burger for Chinese New Year. We can conclude that McDonalds spends a lot of money on advertising their products in order to gain and attract more customers.

OPPORTUNITIES
One of the opportunities for McDonalds Klebang to gain more customers is by handing out flyers to the housing areas in order to promote their product. Moreover, they can improvise on their advertisement for a better promotion.

THREATS
There are also many other competitors who advertise their products in order to gain customers. Due to this, the competition between …show more content…

McDonalds Malaysia was awarded with the halal certificate as there was no pork served at McDonalds. Through this, every outlet of McDonalds including McDonalds Klebang has managed to capture the hearts of the Muslims and is now one of the many fast food chains in Malaysia.

3.4 NATURAL ENVIRONMENT
McDonalds around the world has always been a company which exercise to protect the natural and community assets. Recycling is practised and implemented at McDonalds Klebang. By doing so, it helps to save the environment
3.5 SOCIAL ENVIRONMENT
It is the influence of culture in interpersonal relationships. There are many different types of culture in Malaysia. McDonalds has to produce products which can accommodate with the Malaysian culture. For example, pork is not allowed to be served in McDonalds outlets including McDonalds Klebang. They have been certified with a halal certificate.

4.0 HOW MANAGEMENT OVERCOME THE PROBLEMS
4.1 MARKETING MIX OVER OPPORTUNITY AND

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