McDonaldization

People At Work Coursework

Question

To what extent do you consider this concept of the McDonaldization of society disturbing, expected or inevitable, for employees in the twentifirst century. Also the possible consequences for theories of human motivation and whether the concept applies equally to all jobs.

In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable. I will also be arguing that McDonaldization does effect employee motivation, and how it fits in the numerous theories on motivation. McDonaldization as defined by George Ritzer is “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of society”. This concept originally stems from the concept of bureaucracy, which was a type of organisational structure that aimed to rationalise and standardise its products and services and the processes it took to produce them.

McDonaldization differs somewhat from bureaucracy as it concerns itself with its five main points: Efficiency, Calculatability, Predictability and Control. For the emphasis to be on these points it has an effect on employee’s jobs. Often it involves the de-skilling of the employees, under McDonaldization employees do not need a wide range of skills, In fact just to be productive they only need to know how to complete a single task. This has numerous benefits for the organisation, primarily it cuts down on training costs as it does not cost much to train for low skilled jobs, and as these jobs are so low skilled employees can be paid minimum wage. It also leaves employees with little bargaining power as staff can be replaced so easily. Jobs often become standardised and continually repetitive and leave room for little or free thinking or initiative to be employed. Staff are often replaced or governed by technological changes.

However it is argued that the effects McDonaldization has on employees depends on the many variables surrounding your job i.e. public or private, Blue collar (professional) or white collar (menial) jobs or simply the type of industry retail, service or tertiary. Public sector jobs tend to be as less affected by McDonaldization than pr...

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...n, Supervision, Working Conditions, Relationships, Salary, Status and Security. As I outlined in previous paragraphs that McDonaldization has a negative impact on all these things. Herzbergs model also names motivators as being achievement, recognition, interest in tasks, responsibility and advancement.

McDonaldization by design makes it more difficult to make big achievements and even harder to be recognised for them. With the standardisation of many jobs interest in the tasks are unlikely to play a big part in motivation. Increased responsibility, growth and advancement have also been negatively effected by McDonaldization and opportunities for either of these motivators is become bleak.

Overall one can see that the effects McDonaldization have had on society and its employees tend to be negative ones. But the reason it is so widespread is because huge organisations rely on it as a means to maximise profit. But is the price too high for the rest of us to bear. It plays as a de-motivator, effects our everyday thinking.

References

George Ritzer ‘The McDonaldization Of Society’

Abraham Maslow

Fredrick Herzberg

Dr Ellen Langer

Mullins

Buchanan & Huczynski