Mass Communication: The Importance Of Mass Media

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Mass media is communication whether written, broadcast, or spoken that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Mass media are diversified media technologies that are intended to reach a large audience by mass communication. Many other mass media outlets have a presence on the web, by such things as having TV advertisements that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. Public speaking and event organising can also be considered forms of mass media. The digital media comprises both Internet and mobile mass communication. Outdoor media are a form of mass media that comprises billboards, …show more content…

How it influences your life and the lives of those around? Or have you ever wondered how the media has the power to some of the things that it does? Many people do not give these questions any thought or much less even care. The field of Mass Media is one of large speculation. Mass communications is one of the most popular media in a country, which perhaps reflects a belief in the importance of communications systems in society. The communications system, consisting of radio, television, film, newspapers and magazines, effects how we think, how we feel, and how we live. Therefore, we must ask ourselves, "Is media 'mere entertainment,' or are there serious side effects of the national preoccupation with the …show more content…

Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet.
Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church .The full range of unfiltered media is now available to most of us by using a parabola and satellite transmission.
Concerning this control function it is important to have a variety of media horizontal and vertical, both different types of media such as TV and newspapers and different providers of information.
Today media makes policy and the politicians put it into execution.” In this manner mass media has many needs and importance too in people’s daily life: Mass media has become an integral part of our lives and cannot be separated from our

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