Marshall Mcluhan's Global Village

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Marshall McLuhan’s “global village” may have seemed like a distant idea in the 1960’s, but just over 50 years later we find ourselves in the midst of it. According to Baran and Davis (2012), the global village referrers to, “the new form of social organization that would inevitably emerge as instantaneous electronic media tied the entire world into one great social, political, and cultural system” (p.231). Since 1995, according to Internet World Stats (2014), the Internet has had a rapid growth from 16 million users to an average of 2,749 million as of March 2013 (http://www.internetworldstats.com/emarketing.htm). We currently live in a time where medium does matter, and the growth of technology has resulted in more individuals using electronic …show more content…

Cawkell (2000) explains this by saying, “people with a poverty of income are likely to be information-poor as well” (p. 56). Rogers (2001) included interesting numbers connecting the number of individuals that owned computers and the level of education they were at. He says, “for example, only 32 percent of high school graduates owned personal computers, compared to 68 percent of college graduates” (Rogers, 2001, p.102). Education plays a major role in the United States and the digital …show more content…

At this point in time, anyone can have a blog and share their opinions on any topic desired. Blogs are a new, creative, and affective way for politicians to reach their audience and giving even more personality to their campaign and messages. “Blogs were new, independent, alternative media, and would change how news was presented and who could report it,” says researchers Highfield and Bruns (2012, 89).
Blogs are interactive and engage readers who comment and will continue to return to the posts. Because of this it’s important to consider the influence blogs can have on an audience.
Just like anything, negative comes with the blogosphere when it comes to politicians and political campaigns. Considering blogs are open to the public and the content is not monitored, individuals can say what they please regarding any situation. Highfield and Bruns (2012) refer to these individuals as media commentators, “Australian political bloggers act as watchdogs and commentators, promoting and critiquing the work of politicians and journalists” (p.93). Although this does not refer to all bloggers, it is one side of the blogosphere. This results in politicians providing quicker responses and to be creative with image repair when

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