The Tela-tel company is a telemarketing organization that mainly deals in the production and sale of mobile phones. Our marketing strategies aim at ensuring that the organization’s future and statement of what the organization intends to achieve is accomplished. This will include the organization’s long-term goal achievements driven by the organization’s purpose and direction. It aims at outlining the comportment culture esoteric to the company and defines the outcomes of the company’s various activities. The company’s strategy brings together the product, price, place and promotion aspects of the company in order to enable achievement and realization of the company’s goals.
Our company’s objective in the telecommunication market is to be the leading if not sole distributor of trusted mobile phones internationally. This we plan to achieve using various marketing strategy methods, all underlying the core goal of ensuring that the company meets the customer’s specific needs. Various marketing strategies will be used to ensure that the leadership market objective is accomplished. Some of the strategies proposed are such as ambush marketing where we will use publicists to get the most out of unambiguous events from various parts of the world. Cloud marketing will also be used where some of the marketing capitals and resources will be conveyed online to enable the corresponding parts of the company cultivate, transform, exploit and share them. Community marketing will be used for existing customers to promote loyalty and product satisfaction with the hope that it will increase word of mouth advertising. There is also an encroaching debate of using the freebie marketing strategy for specific products with the aim of increasing sales and...
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...r an aggressive promotion criteria to ensure that the company captures new customers in the monopolized areas. In a bid to eradicate monopolization, there was a need to compete with competing organization on the current trends. An analysis of recent trends conducted to determine the customers’ preferred specifications in a mobile phone revealed a growing tendency of android phones. These gives rise to the need of investment in android mobile phones to keep up with the changing trends. It will involve scrutiny of various competing products and ensure that we start production of the android phones to have a competitive edge in the telecommunication market.
Works Cited
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SKITMORE, M., & SMYTH, H. 2009. Marketing and Pricing Strategy. 92-111.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Borden, N. H. (1964), "The concept of the marketing mix", Journal of Advertising Research, Vol. 4 No. June, pp. 7-12.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
This section should consist detailed information in regards to the consumers, a company analysis, possible collaborators, competitors, and the business climate (Tanner, Jr. & Raymond, 2012). Since consumers are the center of all marketing plans, they should be the starting point to the market section. Break the potential consumers into segments, starting with the most important and working down to the least important. Readers will want to know; who does the market consist of, the reason these consumers purchase the products they do and how they fill their personal value equation, their current buying process and the needs the offering meets for these potential consumers. Readers should be able to understand how each segment differs and how the total offering will satisfy the needs of each
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
The following marketing plan will set out to establish ways through which Samsung will be able to present and market itself to ensure that it appeals to a variety of consumers, in the processing meeting its own objectives and its promise to its consumers. To any company marketing is a very important element that helps a company to achieve profitability and financial objectives. Samsung is renowned as being of the largest companies dealing with the production of electronics products such as; computers, DVD’s, laptops and also dealing with the production of mobile telephony devices. This plan will be a 12 month plan that will include a critical analysis of the situational analysis of the company, incorporating the internal and external environments. The plan will also help identify a specific consumer target market for the company, while also reviewing the competitive environment that Samsung faces in a quest to being the best electronic company in the world. Further, the plan will also establish specific objectives that it will be seeking to accomplish within the one year period that the plan will be in operation. However, owing to the different products that Samsung has in its production line, this plan will select only one item as the centre of attraction and this will be the marketing of the latest gadget in the mobile telephony industry the Samsung S5 successor of the famous Samsung S 4.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.