1. Introduction
The following marketing plan will set out to establish ways through which Samsung will be able to present and market itself to ensure that it appeals to a variety of consumers, in the processing meeting its own objectives and its promise to its consumers. To any company marketing is a very important element that helps a company to achieve profitability and financial objectives. Samsung is renowned as being of the largest companies dealing with the production of electronics products such as; computers, DVD’s, laptops and also dealing with the production of mobile telephony devices. This plan will be a 12 month plan that will include a critical analysis of the situational analysis of the company, incorporating the internal and external environments. The plan will also help identify a specific consumer target market for the company, while also reviewing the competitive environment that Samsung faces in a quest to being the best electronic company in the world. Further, the plan will also establish specific objectives that it will be seeking to accomplish within the one year period that the plan will be in operation. However, owing to the different products that Samsung has in its production line, this plan will select only one item as the centre of attraction and this will be the marketing of the latest gadget in the mobile telephony industry the Samsung S5 successor of the famous Samsung S 4.
1.1 Background
According to Burris (2014) Samsung is a South Korean conglomerate that mainly concentrates in electronics, heavy industry, construction and defense. The company started out in 1938 and has continued to grow from strength to strength and its currently rivaling some of the largest electronic and mobile telephony co...
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... a steady increase of new consumers at 5 percent per year
c) To ensure that that the Samsung S 5 will be the most preferred mobile smartphone. Ensuring a 100 per cent satisfied consumer feedback with the year.
3.1. Marketing Strategies
As mentioned earlier, marketing is a very important element for any business both new and seasoned businesses. The following are the various marketing strategies that Samsung will adopt moving forward.
a) To actively employ the use of social media to ensure that Samsung S 5 is bought and distributed worldwide.
b) To carve a new market niche for the Samsung S 5 instead of relying on the same consumers that have experienced the Samsung S 4 before.
c) To rely heavily on the use of word of mouth as great marketing tool that will ensure that customer satisfaction is guaranteed and maintained while improving sales for the product and brand.
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