Marketing Strategy Of Walmart

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The corporation I have chosen to assess for this project is Wal-Mart. Wal-Mart is a retail company that is incorporated in Delaware, which trades under three segments: Walmart U.S., Walmart International and Sam’s Club. The company history shows that the road to Wal-Mart was a long one. The company started under the name Walton’s 5&10, which was opened by Sam Walton in 1950 on the Bentonville town square. Over the years the company was successful and on July 2, 1962, Sam Walton opened the first Walmart store in Rogers, Ark. By 1967 the Walton family owned 24 stores and rang up $12.7 Million in sales. In 1969 the company officially became incorporate as Wal-Mart Stores, Inc. In 1970 Wal-Mart became a publicly traded company, and the first …show more content…

Through innovation, they are striving to create a customer-centric experience that seamlessly integrates digital and physical shopping. The company’s strategy is to lead on price, invest to differentiate on access, be competitive on assortment and deliver a great experience. Leading on price is designed to earn the trust of their customers every day by providing a broad assortment of quality merchandise and services at the promised everyday low prices, while fostering a culture that rewards and embraces mutual respect, integrity and diversity. Every day low prices is the company’s pricing philosophy under which they price items at a low price every day so that their customers trust that their prices will not change under frequent promotional activities. The everyday low price is the company’s commitment to control expenses so those cost savings can be passed along to the customers. The company also strive to give customers and members a great digital and physical shopping experience through its three reportable segments; Walmart U.S., Walmart International and Sam’s Club, (Walmart 10-K annual report, pg.

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