Marketing Strategy Of Walmart

702 Words2 Pages
bulb-icon

Recommended: Analysis of walmarts finances

The corporation I have chosen to assess for this project is Wal-Mart. Wal-Mart is a retail company that is incorporated in Delaware, which trades under three segments: Walmart U.S., Walmart International and Sam’s Club. The company history shows that the road to Wal-Mart was a long one. The company started under the name Walton’s 5&10, which was opened by Sam Walton in 1950 on the Bentonville town square. Over the years the company was successful and on July 2, 1962, Sam Walton opened the first Walmart store in Rogers, Ark. By 1967 the Walton family owned 24 stores and rang up $12.7 Million in sales. In 1969 the company officially became incorporate as Wal-Mart Stores, Inc. In 1970 Wal-Mart became a publicly traded company, and the first …show more content…

Through innovation, they are striving to create a customer-centric experience that seamlessly integrates digital and physical shopping. The company’s strategy is to lead on price, invest to differentiate on access, be competitive on assortment and deliver a great experience. Leading on price is designed to earn the trust of their customers every day by providing a broad assortment of quality merchandise and services at the promised everyday low prices, while fostering a culture that rewards and embraces mutual respect, integrity and diversity. Every day low prices is the company’s pricing philosophy under which they price items at a low price every day so that their customers trust that their prices will not change under frequent promotional activities. The everyday low price is the company’s commitment to control expenses so those cost savings can be passed along to the customers. The company also strive to give customers and members a great digital and physical shopping experience through its three reportable segments; Walmart U.S., Walmart International and Sam’s Club, (Walmart 10-K annual report, pg.

Show More
Related

  • Compare And Contrast Costco Vs Costco

    5395 Words  | 11 Pages

    My objective is to analyze the two retail giants’ methodology to satisfy and maintain customer although that I anticipate Wal-Mart’s to be a better buy than Costco because of the gargantuan scale of Wal-Mart has constructed its commerce on saving the customer Our decision is to invest in Wal-Mart. The choice for Wal-Mart is on the basis that their functional-level strategy is really robust, nevertheless of the fact that they do not treat their employees well. The fact remains that they are financially stronger, have a better business-level strategy, and have a corporate-level strategy than Costco. Costco v. Wal-Mart: What must we learn about them?

    Read More

  • Marketing Strategy: Target's Competitive Strategy

    1558 Words  | 4 Pages

    Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.

    Read More

  • Wal-Mart's Competitive Environment

    1679 Words  | 4 Pages

    Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.

    Read More

  • Data Analysis Of Wal-Mart Stores Inc.

    1853 Words  | 4 Pages

    Wal-Mart initially began its operations in 1945, when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport, Arkansas. After relocating to Rogers, Arkansas in the early 1950s, Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962, Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’, after himself. On October 31, 1969, after further expansion across the state, the chain was incorporated as Wal-Mart Stores, Inc. Three years later, Wal-Mart was approved and listed on the New York Stock Exchange (NYSE).

    Read More

  • Wal-Mart's Business Model

    1036 Words  | 3 Pages

    One of the largest supply chains currently in the world is Wal-Mart. They are growing by leap and bounds, steadily increasing sales, meeting customer demands while viewed publicly as one of the low-cost pioneers. This feat was not done by simply opening the doors and inviting consumers into one of its 11,000 locations worldwide. Wal-Mart offers more than 140,000 thousands stock-keeping units (SKU) products on its shelf. This happens through a creative vision, with many partnerships that combined to form an enormous conglomerate.

    Read More

  • Wal-Mart Marketing

    1407 Words  | 3 Pages

    Wal-Mart was founded in 1962 by Sam Walton when he and his brother James Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Wal-Mart has grown to be the second largest company in the world (Wal-Mart Stores, n.d., p. 1). In the United States, the company includes Wal-Mart discount stores, Supercenters, Neighborhood Markets, and Sam’s Club warehouse membership clubs. The company also has many international operations. Wal-Mart is considered a variety store which focuses on low prices, and has been committed to upholding their basic value of customer service.

    Read More

  • Wal Mart and Target Case Study

    1124 Words  | 3 Pages

    Company Selection Paper Team B's assignment this week was to select two different publicly traded companies in the same industry. The two companies will serve as the basis for subsequent team assignments. The two companies chosen for the study are Wal-Mart and Target. This paper provides an overview of each of the selected companies. Date of Company Establishment Wal-Mart was established in 1962 by Sam Walton.

    Read More

  • The Cause and Effect of Wal-Mart’s Marketing Power

    2674 Words  | 6 Pages

    In 1962, Sam Walton opened his first Wal-mart store in Rogers, Arkansas. Sam’s philosophy of treating his employees as associates and his commitment to saving his customers money would be the driving force of his success. Sam’s strategy of keeping the shelves stocked with high-quality merchandise at the lowest possible prices would prove so successful that he would quickly surpass all other retailers in the industry. In 1970, Wal-mart would add to its empire by going public. This savvy move would not only increase the company’s profits, but it would give it the edge it needed to expand. Soon the Waltons would open other companies Wal-Mart, Wal-Mart International, and Sam’s Club tha...

    Read More

  • Strategic Management of Wal-Mart

    1002 Words  | 3 Pages

    Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.

    Read More

  • Wal Mart's Motivated Employees

    726 Words  | 2 Pages

    When Sam Walton died in 1992, some industry insiders doubted that the Wal – Mart chain that he had founded some 30 years earlier would retain its prominence as a discount retailer. Lost for good they feared, would be the “magic spark” that Walton used to light fires under the chain’s 1.3 million associates. And, as Wal – Mart stock failed to enjoy the same bull – market growth as many other companies in the mid – 1990s, the pundits appeared to be correct. Today, however, with stores in all 50 U.S. states and nine other countries, Wal – mart has rebounded, leading the pack of discount stores with record earnings. In fact, with $218 billion in annual sales and 100 million customers per week, Wal – Mart is the world’s largest retailer and was named “Retailer of the Century” by Discount Store News.

    Read More

  • Target's Marketing Strategy

    297 Words  | 1 Pages

    There are many ways for a business to make its advertising more efficient and less costly, while using different allocation methods. Even though nowadays the most crucial way of reaching customers is the Internet, Target has been doing well using print and television for advertising and that is what we will keep on doing. “Target’s marketing budget is probably the most balanced. The retailer spends 46 on TV, 22 on print and 28 percent on digital.” (O’Brien, M., 2018) First of all, it is very important to have the right campaign strategy, which Target does already, and then find the most appropriate ways to use advertising on a budget. The sales promotion Target will be using, allows the business to target both the consumer and the retailer.

    Read More

  • The Pros And Cons Of Wal-Mart

    1116 Words  | 3 Pages

    Wal-Mart, the world 's biggest retailer, is the biggest organization and private boss in the United States. Wal-Mart is reliably recorded among America 's most respected organizations by Fortune magazine. In the meantime, it is much of the time the objective of feedback and criticism for its work practices and its impact on the bigger economy and group. With having such a strict approach, Wal-Mart faces many claims every year from unscrupulous business rehearses. Wal-Mart 's appraising as an organization that customers trust and regard has relentlessly declined in the most recent couple of years.

    Read More

  • Wal-Mart: Introduction To Walmart

    1456 Words  | 3 Pages

    Wal-Mart is offering low price, low cost operations as well as their operational efficiency; Wal-Mart tops the list of retailers worldwide. While some retailers such as Dollar General offering a low price initiative with comparable low price offerings as Wal-Mart, Wal-Mart is still the leader in the retail market.

    Read More

  • Strategic Analysis Of Wal-Mart's Supply Chain Management

    1616 Words  | 4 Pages

    Wal-mart has been able to achieve respectable leadership in the retail industry because of its focus on supply chain management. Discuss in detail the distribution and logistics system adopted by Wal-Mart.

    Read More

  • Analysis Of Walmart 32nd St. Strategic Planning

    1882 Words  | 4 Pages

    Walmart 32nd St. strategic planning for the next years is to increase sales for $2 million with a based line of past year sales. Walmart 32nd St. operational plan focuses on implementing Deming’s principles, and its assertion that higher quality leads to higher productivity and lower cost. In addition the implementation of quality management, and the collection of data in order to apply Six Sigma techniques in the work environment. A cause-and effect diagram has been develop to visualize the potential causes that affect the completion of the goal.

    Read More

More about Marketing Strategy Of Walmart

Open Document