Market Orientation Case Study

Although product-oriented business tends to be more successful, there are some concepts that would verify businesses affected by market orientation. Considering the fact that businesses are established to make money as quickly as possible and at the highest possible margins. Also, the focus of a market-oriented business is specifically directed to the needs of the customers and demands of the market.

To begin with, a market-oriented business is based on profit. Slater, S. & Narver, J. (1990) stated that a business that increase its market orientation will improve its performance. There is also expected relationship between market orientation and business profitability. The development of a valid measure of market orientation and analyze its effects on a business’s profitability.

Consumer perception theory seeks to understand a consumer behavior by analyzing what motivates them to buy or not to buy a particular product. It comprises three areas namely price perception, self perception, and perception of a benefit to quality of life (Blank, C. 2006). Consumer perception theory deals with how a business understands the needs and wants of a consumer.

Correspondingly, “If there is already a product or solution”, states Thampy (2009), “try to think of a better way to satisfy the needs of the customers. This can be in the form of a better quality product.

You can even bring about a twist in the actual offering to make your product more attractive.” The satisfaction of one customer is very much needed to attract more people in the market.

Last of all, with a market-oriented business, a great deal of money is spent on advertising. In an online article, McKee (2009) states that an emerging company focuses most of their time and talents on meeting the needs of the customers. The first step that a business should consider is to find out what the advertising-to-sales ratio typically is in your field. Also, the business must make sure that the