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The positive effects of the fashion industry
The positive effects of the fashion industry
Fashion industry effects on society
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Marilyn Monroe was and still is considered one of the sexiest women to ever live. People adored her body because of it shape and curves that it had, not because of her size. Now, almost 70 years later if people look like Marilyn Monroe they are considered plus size and overweight. The simple explanation for this change in the way people look at size is explained through the skewed perception of body image that the fashion industry is portraying. If you pick up any fashion magazine or log onto any fashion media platform you see models that don’t have an inch of imperfection anywhere on their body. According to Rehab.com, models in 1975 were 8% thinner than the average American woman. In 2014, models were 23% thinner (Bahadur 2014). How society …show more content…
Today people are very easily convinced and persuaded by what they read and see. When a person logs onto their social media account and scrolls through their feed they are shown perfect bodies, flawless hair and the most ideal lifestyle. In The Media and Body Image, Maggie Wykes and Barrie Gunter talk about how the advances of today have affected the idea of perfection by saying, “Computer technology has provided the capability of enhancing special attributes to create an almost perfect unblemished form that appears natural” (Wykes & Gunter 2005, 155). The industry is so caught up in perfect and the idolized look that they have created that they will alter and change an appearance just fit into that culturally ideal image that has been …show more content…
A lot of people don’t agree with the fashion media when it portrays images of what is supposed to be the “ideal body” but the problem they have is that the rest of the world does and because of that, people are not excepting of other body shapes and sizes (San Francisco State University 1988). Whether people choose to pay attention to the advertisements and media is up to them, but even if they don’t, they will never be able to completely escape it. From billboards to magazine covers waiting in line at the grocery store, people will be exposed to the messages they are sending. The fashion industry has embodied certain acceptable and unacceptable codes and conventions and has created new rules for the fashion world and they expect everyone to follow them (Craik 1994, 5). According to the Better Business Bureau a typical high fashion model will be between 5’9” and 6’, weigh no more than 130 pounds, have long legs, wide set eyes and blemish free skin. In a society that thrives on media such as television, advertisements and social platforms what people see is what they are inspired by. All these images put out there by the fashion industry are instructions on to how to look, dress and feel about our bodies (Bloomingfield-Deal 2016). The beauty standards that are shown to people through the fashion industry and media are almost like trends. Whenever a
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
From Twiggy to Kate Moss, the fashion industry has been attached to idealizing extreme slenderness, encouraging real women to hate their bodies and at extreme, develop anorexia or bulimia. If these models are exemplars of ideal beauty, then the measure for women is that to be beautiful, starvation level is required. It appears that the media and the fashion industry would have the public believe that ultra thinness symbolizes beauty when in reality, the standard represents infertility, and premature death. The public has to realize that Twiggy is different.
Marilyn Monroe created a legendary image and was one of the most beautiful women of her time. Today, Kate Upton is almost the same size and some refer to her as “fat.” The ideal image fifty years ago was much more attainable than today’s standard extremely tall and thin models. What has changed in society to make us think this way? Modeling has changed drastically from an image that was curvy and healthy to an image that is very thin and hard to achieve.
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
Fashion is a constantly changing industry; what is trendy one day is outdated the next. The 21st century has been a catalyst for a large movement in fashion. Paris, New York, and London are some of the main contributors to the fashion industry (“Fashion Capitals”). Along with being the main influences in fashion, they have significantly connected the world on a global level. Even on a local level, students and young adults indulge in fashion as a way to express themselves. Some people may argue that fashion helps express one’s imagination; however, fashion has become one of the major influences that promotes an unrealistic image of women that is detrimental to their bodies. This unrealistic image can lead to health problems, a negative body image, and a society based on appearances which is disadvantageous to our culture as a whole.
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the dia...
A few years ago, the beauty industry seemed to become less of a beast: the media started promoting larger attractive-looking models. But Klein did not consider this when he decided to promote “real people.” These not-so-flattering photos seem to mock big people, says Idrea Lippman, an owner of a plus-sized boutique in Los Angeles (Goldberg 1). These two photos, which feature a man and a woman, show the contrast of what larger people are wanting to see. The woman, who is wearing all black make-up and clothing, “slouches and grimaces” (Goldberg 1). The featured man, who is swinging his arms ridiculously around him, seems to be in the middle of a dance move. Lippman ...
“To all the girls that think you're fat because you’re not a size zero. You’re the beautiful one. It's the Society, whose ugly.”-Marilyn Monroe
The models and celebrities in the media that set the standard for what women should look like are thinner than 90-95 percent of the American female population (Seid p.6). This is an unrealistic portrayal of what the human body should look like when compared to most women’s genetic makeup. Women’s self-image, their social and economic success, and even their survival can still be determined largely by their beauty (Seid p.5). Men on the other hand seem to have it a little easier when it comes to looks. Their self-image is largely determined by what they accomplish in life and not by whether or not they meet the social standard for looks. Modern clothing and fashion require women to show off their bodies more in tight clothes and by showing more skin than in the past. According to Roberta Seid ...
Everywhere one looks today, one will notice that our culture places a very high value on women being thin. Many will argue that today’s fashion models have “filled out” compared to the times past; however the evidence of this is really hard to see. Our society admires men for what they accomplish and what they achieve. Women are usually evaluated by and accepted for how they look, regardless of what they do. A woman can be incredibly successful and still find that her beauty or lack of it will have more to do with her acceptance than what she is able to accomplish. “From the time they are tiny children, most females are taught that beauty is the supreme objective in life” (Claude-Pierre, p18). The peer pressure for girls in school to be skinny is often far greater than for boys to make a team. When it is spring, young girls begin thinking “How am I going to look in my bathing suit? I better take off a few more pounds.”
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
When modeling started to evolve into thinner customs 20 years ago, the average weight of a model was about 8% less than that of an average woman. Currently, that percentage has plummeted into an insidious 23%. In the year 200...
Through history the image of beauty has changed thousands of times and it wasn’t really until the latter half of the 20th century that thin was in. In the 1960’s Twiggy, an ultra-thin model rose to fame in the fashion world and ultimately changed western view on bodies (Introduction to Anorexia: At Issue). Models were now thinner than ever. Suddenly there was extreme pressure on women to be thin, to look like the models in magazines which is difficult for many people to achieve. This causes people to resort to unhealthy weight loss techniques in a desperate attempt to become accepted in society and to be seen as beautiful.
Nowadays, the fashion industry is such a negative push on teenagers’ standard of beauty that it is now becoming an unsolved dilemma for our society. Firstly, Sarah Murdoch, the representative of Bonds underwear, is of the opinion that the fashion industry encourages “unhealthy body images” (Dunkerley, 2008) that are thought to be unrealistic and unhealthy for most women and girls. Besides, the fact that most designers prefer to choose thin models than bigger size ones (Bolger, 2007) shows us an astonishing phenomenon that there are series of clothes from size 0 to size 4 seen not only in the fashion shows but also even in the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti, representing Eating Disorders Victoria, thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to “eating disorders, mental health” and “negative body image in young people” (Stevens, 2010).