Maggi Case Study

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INTRODUCTION:-
The Project entitled- CHANGE IN THE CUSTOMERS PERCEPTION AFTER MAGGIE GOT BANNED deals with the study of the Maggi Brand that was launched in India in the
Year 1983, by Nestle India Limited, this became synonymous with noodles. Mainly, this project studies the change in the consumer’s behavior after Maggie got banned. And also to know about the market position of Maggi as a Brand, how they survived in the past, what all strategies they adopted to become a well-known and well established brand after the banned case that had recently happened.

Nestle, a subsidiary of Nestle S.A. (Switzerland) formed its company in India and set up its first factory in 1961 at Moga, Punjab. Presently it is the world’s largest and most diversified …show more content…

This will include primary as well as secondary research. The primary research would include a survey that would be conducted in selected localities of Delhi and nearby areas where the responses of consumers would be recorded through a designed questionnaire. Secondary research would include various aspects of brand management through internet, journals, company reports, expert views etc.
1) NESTLE MAGGIE NOODLES BANNED IN INDIA-CRISIS MANAGEMENT
-BY ANKIT VERMA
The Nestle Company used various social media channels to take care of its image while the media was putting questions on its image.
• Initially Company rejected the accusation that the noodles were unsafe and said on their website and social media accounts that there had been no order to recall any products. A statement on their website said “The quality and safety of our products are the top priorities for our Company. We have in place strict food safety and quality controls at out Maggi factories… We do not add MSG to Maggi Noodles, and glutamate, if present, may come from naturally occurring sources. We are surprised with the content supposedly found in the sample as we monitor the lead content regularly as a part of the regulatory

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