Mad Men: Influencing Minorities of the 1960’s

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“Mad Men” is a television show about life in the 1960’s. The show’s setting is in the work place taking place during the 1960’s. The show depicts how men and women are working together at an advertisement agency. The main character is Don Draper and he is an executive for the advertisement agency. Don Draper has many secrets that threaten his job and his household. (“Mad Men: Plot Summary.”) During the show “Mad Men” women are treated differently this happens because men in the 1960’s were sexist towards women whether it be at home or at the work place. Is “Mad Men” more about how minorities were treated or is it really about the life of Don Draper? (Julia Baird, 195.)
In the show “Mad Men” men are depicted of having dominate roles at work and in the household. Men at that time thought of masculinity as having particular traditional qualities that is common in men, such as having dominance, bringing home the money, driving, being tough, and etc… Femininity means to acquire female qualities, such as being motherly, taking care of the house, nurturing, taking care of the children, producing children, cooking, and etc… (Oxford University Press.) The men in the show believe that the women desire men to be happy emotionally and physically. For example Don says “The choice between being a Jackie Kennedy or a Marilyn Monroe.” (Mad Men) Don is saying that women are either a whore or a perfect wife and women cannot be both. Even though the advertisement they make about bras can make women both a perfect wife and a whore. Even in the show two of the women coworkers (Joan and Peggy) are complete opposites and they provide evidence of what Don is trying to say that one is a whore and the other would be a perfect wife. (“Mad Men: Gender, Race...

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...ising & Society Review vol. 11.4 (2011): Project Muse. January 2014. Online. http://muse.jhu.edu.argo.library.okstate.edu/journals/advertising_and_society_review/v011/11.4.o-barr.html#02
“Mad Men: Plot Summary.” IMDb. Mad Men (TV Series,) 2007. Web. January. 2014. http://www.imdb.com/title/tt0804503/plotsummary

http://www.oxforddictionaries.com/us/definition/american_english/masculinity http://www.oxforddictionaries.com/us/definition/american_english/femineity Lipsitz, George. “The Possessive Investment in Whiteness: Racialized Social Democracy and the “White” Problem in American Studies.” 47 vols. No. 3 San Diego: University of California, American Quarterly, American Studies Association. Vol. 47, No. 3, p. 373, 374, 376, 381, 384.
September, 1995. Print.
Baird, Julia. “Mad Women, Not Mad Men,” Academic Universe. Second Edition. Ed. 2012. p. 183, 184, 195. Print.

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