Looking Back at Macy’s Black Friday Ads
The Macy’s Black Friday sale started it all almost a century ago. Today, the Macy’s Black Friday ad is one of the most anticipated of the holiday shopping season. The retailer offers a cornucopia of great deals on apparel, accessories, home goods, and so much more. While we wait for the Macy’s Black Friday 2017 ad leak, the BlackFriday.com team is making some predictions about what the ad might contain by looking at past Black Friday ads from the retailer.
Macy’s Black Friday Ad Breakdown
The number of pages in the Macy’s Black Friday ad has grown from 19 pages in 2012 to 48 pages in 2016. Macy’s doesn’t tend to offer many toys or electronics in its Black Friday ad, although you can sometimes find
…show more content…
• Women’s Clothing Trends – Shoppers can find women’s apparel and accessories each Black Friday for 25% to 60% off. The 2016 Black Friday deals included 60% off outerwear, 30% to 50% off sportswear, 50% to 60% off jeans, and 25% to 40% off boots and shoes.
• Men’s Clothing Trends – The men’s clothing deals for Black Friday at Macy’s reach up to 70% off. Last year’s Black Friday sale offered 60% off outerwear, 40% off long-sleeved shirts, 50% off designer collections, 70% off Alfani, BOGO free young men’s tees, and $24.99 for select shoes.
• Kid’s Clothing Trends – Shoppers can find kid’s clothing for up to 65% off. In 2016, the Black Friday deals for kid’s apparel included 60% off outerwear, onesies, playwear sets, and sleepwear.
• Small Appliance Trends – Macy’s is famous for offering mail-in rebate deals for small appliances. Among the 2016 Black Friday deals for small appliances were a $10 rebate for a free Bella slow cooker or waffle maker and 30% off blenders, juicers, and food
…show more content…
• TV Trends – The cheapest TV at Kmart in 2016 was a $189.99 Samsung 32” LED Smart TV, while the most expensive TV was a $429.99 Samsung 48” Smart 1080p HDTV. Each year, Kmart offers bigger discounts on TVs. In fact, the retailer offered a discount range of $90 to $220 in 2016.
• Apparel and Accessories Trends – Last year, Kmart moved from dollar off discounts to BOGO free deals on apparel and accessories for men, women, and kids. The retailer also offered some items for set prices – with nothing in the sale for more than $30.
• Small Appliance Trends – Black Friday shoppers in 2016 could snag Proctor small appliances for $4, Kenmore small appliances for $10, and Black & Decker items for $24.
• Camera Trends – Kmart always offers at least one camera deal for Black Friday. Last year’s deal was a $30 1080p waterproof Action Pro camera.
If you’d like to stay up to date on the latest Black Friday 2017 information, keep checking BlackFriday.com for the very latest. BlackFriday.com is here to help you save money during the holiday shopping
Kmart has many competitive and environmental forces impacting the industry today. As all organizations do some or these forces are opportunities for them while others are threats to the organization. A few of the forces are their rivals or competitors, the substitutes that can be used, and the new entrants into the market.
Kmart needs to find a certain area that they are better at then Wal-Mart. They are not going to be able to beat their prices so they have to provide better customer service. They have select a specialized department that they can dominate and at least take away a little of the business from Wal-Mart. For example develop a top of the line auto care station for tune ups, inspections, oil changes etc.
Actions such as increasing advertising, improving the store environment, and increasing the availability of quality merchandise must be taken to improve store performance. To make consumers more aware of Kmart’s merchandise more promotions and advertisement is essential. Television, radio, newspaper, and promotional ads should be shown to the general public to spark interest. Stores need to improve appearance and organization and also offer a wider range of quality merchandise.
Chain stores, such as K-Mart and Wal-Mart swing their doors wide for all deal seekers at around 6 a.m. Individuals will wake up earlier than necessary, drive to these stores, and camp out prior to the stores opening, if only just to ensure they get the best spot in line. Also near this time, various online deals begin. This means before many people wake up on Thanksgiving morning, sales have already started both in store and online. By this standard, the day’s workers have to get to the store hours before it opens to prepare the store for the surplus of people and the chaos that will soon enfold. People should be getting rest or preparing food for their lunches or dinners, but instead they are shopping or working. Retailers place priority on shopping from the moment people wake up until they go to sleep. There is never an emphasis on family throughout the entire day in these chain stores. The madness occurs throughout the entirety of both days, causing lack of family time in both days of the holiday for patrons and
Thanksgiving is a time to get together with your family and have a nice dinner. Then you play games, catch up, and watch movies. Thanksgiving is the time to be grateful for what you have. But wait; now you had to start dinner earlier and cut out catching up with your family. Now it’s time to get ready to go shopping for those deals you just can’t beat. Forget about being thankful for what you have; now it’s time to buy all the things you don’t have. Has Thanksgiving been taking over by Black Friday, or should we now be calling it Black Thursday? Stores should only be able to open after 12 am on Black Friday.
... multiple catalogs and advertisements to find the stores where they will be able to get the best deals. Then, they create a plan of the stores where they will shop. Often times, people will go on Thanksgiving evening to get a spot in line at a store, in order to be one of the first shoppers allowed inside the store.
Kmart is a huge vintage company that had peeked at one time and now is
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
Turning this day into another black Friday will result in a loss of the morals and virtues thanksgiving teaches. Adults and children will cease to remember the values this holiday brings, and in turn will only view the day as one where they will receive lavish gifts for waiting in line for hours and trampling people. Therefore, it is ironic to have a holiday that revolves solely on buying things, replace a holiday that is based on being thankful for what you already own. Accordingly, having retail stores open on Thanksgiving Day will diminish the true meaning of the
Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.
Guidelines for Savings Barratts also makes it easy to save some extra money with your shopping. You can find stunning seasonal deals, as well as year-around sales to guarantee your new shoes won’t break the bank. The ‘Sale’ section at Barratts is a great place to start. You can find up to 70% off all men, women and kid’s shoes at the clearance sale. The place always has the best clearance selection possible, guaranteed to amaze you.
You can either minimize cost or you can aim for the highest quality of product and customize according to the requirements of the market place. Some products are by their nature standardized. However it is impossible to differentiate the product in the mind of consumer. This tends to put all the emphasis on cost and therefore on prices. There is no point in the consumer paying extra for the same products. However by K-mart and Sears should use strategies like changing the location of stores in a more appealing destination. Both would need development of new name brand products, ones that would be lower cost and a higher quality for customers.
Promotions are a must when shopping retail. The simplest way to ensure you are not missing out on any discounts is to ask. Ask a salesperson if there are any good sales going on or discounts available. Many times salespeople do not bother to inform shoppers, or sometimes they simply forget. Also, before you make a purchase, look online and