MARKETING STRATEGY

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MARKETING STRATEGY
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. The Marketing strategy consist 4Ps that is place, product, price, and promotion. This 4Ps is used to market the product to the people and to make the product being famous in the country or international. The size of market segment for this product include geograpic, demographic, behavioural, and psychorgrapic.
I. PLACE
Place strategy is a method D’Herbs used to sell the product or service through various distribution channels to the ultimate purchaser or end-user. It is a vitally important strategy that focuses on how D’Herbs reach the target market. Besides that, to market D’Herbs product such as instant coconut shake to the people they choose kiosk and mini market at Jakarta, Bandung and Medan. Why the company choose kiosk and mini rmarket to sell D’Herbs product? D’Herbs choose kiosk to sell the product because it can increase customer base. This is because by placing kiosk at strategic locations, a company has the ability to reach more customers without a costly investment in additional brick and mortar space. This approach increases revenue opportunities by expanding the customer base which increases the potential for the company to sell more products.
Other than that, it cans boots job satisfaction. It is because retail kiosks can handle many of the customer inquiries that are not directly related to sales. The company employees will be able to focus more of their efforts on increasing sales, which will generate more revenue for both the store and the sales associate. This increase in revenue will ...

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... of these methods in a way that provides the most effective results. For example, TV advertising makes people aware of a health product item and press advertising provides more detail. This may be supported by in store promotions to get people to try the product and a collectable promotional device to encourage them to keep buying the item. It is imperative that the messages communicated support each other and do not confuse customers. D’Herbs used the Indonesia channel such as GlobalTV, Indosiar, and Trans TV to promoted the instant coconut shake to people at Indonesia. Then, D’Herbs also marketing their product via newspaper because people also buying the newspaper, so from that the consumer will know about the product that the company want to promoted. The company will promoted the product via newspaper Indonesia such as Bisnis Indonesia, Jakarta Post and so on.

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