Luxury Goods At Walmart Case Study

Luxury Goods at Walmart

The first Walmart stores were established by Sam Walton of Rogers Arkansas 1962. Walmart today is no doubt the biggest retail store in North America and considered to be the most efficiently run retail business in the world. Walmart offers a wide variety of products and goods from grocery to automotive to everything in between. They are also known for their discounted prices and convenience. Many consumers do not look to Walmart for luxury goods such as Cartier, Prada, Coach and fine jewelry. When it comes to the more expensive, high quality goods consumers go to specialized shops to purchase these items. If Walmart offered these goods, would consumers pick them up while going for a gallon of milk? Typically no, and I think Walmart understands that. How can they reach the consumer that can, or are looking for a high priced diamond? This has to be a very tough question to answer. I would think it takes the very best marketing and advertising team the industry has to offer.

Personally, I do not think I would buy high end products from Walmart. For one, if I had the money to do so I want a professional in that product to discuss it with me. Expensive jewelry should be left to jewelers who have studied jewels. They

Websites like peopleofwalmart.com have probably not helped this aspect either. When going to buy a pricey item like a Rolex do you really want to walk out behind the person who just crawled out of bed with the flu? I know I don 't and maybe that 's a social judgement that is wrong, but I 'm seeing the environment aspect of the situation. I want to feel good, proud and confident about my expensive purchase and be matched with that feeling. Stores like Tiffany 's, McGivern jewelers, and high end clothing stores match this feeling with well dressed staff, clean atmosphere, and the expensive furniture, décor, even lighting enhances this frame of