Luxury Car Case Study

1587 Words4 Pages

returns to recognizing what is a luxury car. An LS460 Toyota in EU was viewed as a Luxury car, in Kuwait it is "a car". This is the place society influences the value of product.

Re-assessment:
If the purchase would not fit our circumstances by any reason, most likely one would feel remorseful. With regards to a luxury car and that it is an occasional buying product.
At that point most presumably if income is not sufficiently high to give such way of life, social class favorable position of getting that car it would prompt remorseful feeling at same point.
As far as "experience" as in encountering such product by consuming it, is a strategy that advertisers really have used to give individual a chance to utilize their unreasonable part …show more content…

The questionnaire comprised of different sorts of inquiries say Open-ended survey, Close-ended and Multiple-choice questionnaire.
Questionnaire on Consumer Behavior
Towards Luxury Cars (Build your own)
1. Age
21-30 31-40 41-50 51-60

2. Gender
Male Female

3. Occupation
Student Business Government Employee Private Employee Others

4. Which brand do you own
VW BMW Audi Toyota Nissan Hyundai GMC Chevrolet Others (Please Specify________________)

5. Would you like to switch to another brand
No If yes Name Specify__________________________

6. Annual Income (Kuwaiti Dinars)
Or less – 10,000 11,000 – 15,000 16,000 – 20,000
21,000 – 30,000 31,000 – Or More

7. What is the price range you are considering
Or Less – 40,000 41,000 – 50,000 51,000 – 60,000
61,000 – 70,000 71,000 – 80,000 81,000 – or More

8. Scale the factors which would influence your purchasing decision
(1 being least and 5 the

Open Document