Look At Me Analysis

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XXXTENTACION is a very explicit rapper and songwriter who has been on the come up faster than most artists today. His recent music video “Look At Me!” has recently sparked some outrage from social media sources and viewers. The original song is typical of what the rapper usually does, promoting profane content. His audience was expecting the new music video to match the song and preparing themselves for a vulgar video. However, this nineteen-year-old rapper used his platform on social media to clickbait his followers and attempt to spread awareness about the faults in our society, especially in the black community. His five and a half minute video only show cases his original song for roughly fifty seconds until it transforms into a video …show more content…

The first song doesn’t have a meaningful purpose other than to clickbait listeners. The purpose of the second song is to bring up inequalities and lost and forgotten about matters back into view of his audience. The camera pans for the viewers to see three men, one of them being X, hung in gold chains. It then goes into the first tragedy being the death of Emmitt Till followed by the stories of Philando Castile, Rodney King, Heather Heyer, and the Ferguson riots. At the end of the video, X gives a speech about equity and equality. He states “these things [the events leading up to the deaths of Emmitt, Rodney, Heather, Philando, and the Ferguson riots] never come to or remotely remain in the public eye. And the youth is never inspired to take a stand to make a difference. So I will speak for them. The youth, that is, the ones full of innocence.” X does exactly this, speak up for the youth and bring up circumstances that were lost in the media back to the surface through the lyrics of the song “Riot.” He uses amplification to do so; the repetition of a word or expression to convey his message primarily focusing on peace and

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