Liz Claiborne Research Paper

967 Words2 Pages

Floricel Cuchcatla-Telez
Briggs
Fashion and Textiles
May 11, 2017
Liz Claiborne
Pants, dresses, and blazers are all different types of clothing. Not only a basic necessity of life, but also a way of expressing oneself through the many colors, fabrics, and designs. Calvin Klein, Marc Jacobs, and Ralph Lauren are only some of the few clothing brands that are “in” at the moment, but they weren’t always known as they are now, so what clothing brands were? Well, Kate Spade and Company was once a very well known fashion company in the states during the 1980s. Founded by none other than Liz Claiborne, who made sure to emphasize fit, color, and comfort in all of her clothing from womenswear to menswear, is what made her company so big and popular back …show more content…

A few years passed by, and at the age of twenty-one, Claiborne won a Jacques Heim design contest held by Harper’s Bazaar magazine with her women’s coat design which then motivated her to move to New York to pursue a career in the fashion industry. During this time, she first began to work as a sportswear designer for Tina Leser, and also worked as a size model from time to time. Liz Claiborne married Ben Schulz in 1950 and had one son, but soon split afterwards. Claiborne got remarried to Arthur Ortenberg in 1957 with whom she raised her own son and two other …show more content…

It wasn’t until January 19, 1976 that Liz Claiborne, Inc. was first launched, starting off with $250,000, and having Ortenberg as the company's secretary and treasurer. The company started off with selling comfortable formal wear for women, but eventually expanded to selling menswear, dresses, and even perfumes from 1981 to 1986. The clothing brand not only satisfied the female audience, but also the male audience who also recognized Claiborne’s great clothing in comfort and value. During these times, profits grew, and Liz Claiborne, Inc. was being heard all

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