Literary Analysis of Determining Factors of Sports Tickets Demand

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Sports are a great business that creates great revenue for organizations that are in the major leagues. In this particular industry, revenue is generated through the sales of tickets to the game spectators and loyal team fans. Baseball, hockey, basketball, football and other sporting teams playing in their corresponding teams gain a substantial percentage of their revenues from the sale of attendance tickets. Many studies have been conducted to establish the factors that determine game attendance in different leagues. One of the most important findings is that, despite increase in ticket prices over the years, the attendance demand has not decreased.

Krauttman and Berri explain that, between 1991 and 2002, the cost of attending a baseball match to a family of four increased at more than twice the inflation rate in recreational services from an average of $80 to where it’s over $140, but stadiums still get full of spectators (183-184). This means that the pricing of game tickets does not significantly affect the demand for attendance. Krauttman and Berri further explain that fans pay lower prices will actually maximize the team’s profits (184). These factors and the research history cited by Krauttman and Berri mean that the demand for attendance in sports is inelastic since the demand is not or barely affected by the price of tickets. This paper explores the extensive literature available on the league game attendance to construct a good explanation of the major factors that determine the demand for attendance. The demand of attendance of sports events is influenced and determined by different factors including team success, promotions, ticket pricing, the provision of new facilities, consumers’ income levels and team publicity...

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