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History of the Johnson & Johnson Company
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Johnson & Johnson Analysis
Johnson & Johnson is an American transnational pharmaceuticals company founded in 1886. J&J specializes in medical device production, goods manufacturing, and consumer packaging products. J&J is based in New Brunswick, New Jersey, with a secondary Consumer division based in Skillman, New Jersey. J&J possesses subsidiary companies spanning over two hundred fifty companies functioning throughout the span of fifty seven countries. Johnson & Johnson businesses and sales incorporate over one hundred seventy five countries and produce a whopping sales record of seventy four billion dollars in the year 2014.
Johnson & Johnson produces numerous items and brands ranging from first aid supplies to Tylenol medicines. Some products include Johnson baby products, Acuvue products, Band-Aid, and Neutrogena skin products. Some more popular brands would include Listerine, major over the counter medicines like Motrin, Sudafed, Benadryl, and even medical tobacco treatment products like Nicorette. Johnson & Johnson’s business stems primarily over three divisions, consumer products, medical devices, and pharmaceuticals.
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Johnson & Johnson was founded by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson in New Brunswick, New Jersey, U.S.
The company started becoming an extreme catalyst in the development of healthcare in the 1800s. In the late 1800 Johnson & Johnson printed “Modern Methods of Antiseptic Wound Treatment” which rapidly became the U.S. standard texts for teaching antiseptic surgery. That print was just one of many products created by Johnson & Johnson that influenced vast advancements in healthcare. The first president of Johnson and Johnson was Robert Wood Johnson during the nineteenth century. Robert Johnson’s main inspiration was to improve sanitation practices and was succeeded in presidency by his brother James Wood Johnson after his death in
1910. The Market Cap for Johnson & Johnson for Q1-14 was $264.84B. J&J possess 73% higher market cap than the next leading competitor. As of June 30, 2015 J&J possess a $257.33 billion dollar market capitalization. JNJ stock price currently is $93.31 with a (.41)% increase. Alex Gorsky is the Chief Executive Officer of JNJ. He became Chief Executive Officer on April 26, 2012. IBM drafted Gorsky as one of the board of directors for the company. Gorsky graduated from West Point in 1982 with a Bachelor of Science. He dedicated many years in various fields of business ranging from sales, marketing, and management roles at Janssen Pharmaceutica. Janssen Pharmaceutica is a JNJ unit based in New Jersey which is where he was able to be admitted into the company cooperation as Chief Operating Officer under the field of Head of General Medicines. Gorsky has assisted as the worldwide chairman of a particular group at JNJ called the Surgical Care Group based in Europe and Africa. Johnson & Johnson is active in a multitude of sectors under Medical Devices, Consumer Health, and Pharmaceuticals. Some sectors include but are definitely not limited to: Orthopedics, Cardiovascular Disease, Coronary Artery Disease, Peripheral Vascular and Obstructive Disease, Diabetes Care, Insulin Delivery Devices, Urologic Surgeyr, Hernia Surgery, Baby Care, Skin & Hair Care, Over the Counter Medicines, Oral Health Care, and numerous more. Pharmaceuticals portion of the company’s franchise is a major part of the company. Johnson & Johnson produce antibodies used in treatments of autoimmune diseases and other disease treatments. JNJ endured several product recalls on April 30, 2010. The company recalled 40 products including but not limited to Tylenol and Motrin. Several insufficiencies that did not meet value standards where discovered by an FDA inspection that lead to the recall. Since the April incident Johnson & Johnson has continued to have manufacturing issues which includes the recall of 9.3 million bottles of Tylenol due to mislabeling issues.
The painkiller Vioxx was introduced in 1999 by Merck & Co. It has been used by over 20 million Americans since it was put on the market. Vioxx remained on the market for approximately five years without adequate warnings about its risks. In September of 2004, Merck took Vioxx off the market after a study revealed that it doubled the risk of heart attack or stroke for patients that used it for more than 18 months. Although Merck claimed that they had no idea of these possibly lethal side effects, some internal documents imply that they had been aware of the problem for years and had not made moves to change it. Over 300 lawsuits have been filed against Merck, and it is expected that thousands more will arise.
Bristol-Myers Squibb is a worldwide health and personal care company with major businesses in medicines, beauty care, nutritionals, and medical devices. BMS is a leader in innovative therapies for cardiovascular, metabolic and infectious diseases, central nervous system and dermatalogical disorders, and cncer. They are also leaders in consumer medicine, orthopaedic devices, ostomy care, wound management, nutritional supplements, infant formulas, and hair and skin care products.Some of the very well known products manufactured by Bristol-Myers Sqibb are Bufferin, Excederin, Enfamil, Clairol, and Sea Breeze. Another large part of BMS is their research and development of new pharmecutical products. Their annual budget for research and development is in excess of one billion dollars.
Johnson was put into office as the 36th president of the United States after the assassination of President John F. Kennedy in November of 1963, his first task was one close to his heart, which was to alleviate poverty and create what he called a “Great Society” for all Americans. This is where Medicare and the Head Start program came from which led to better healthcare, education, urban renewal, conservation and civil rights. Despite his amazing achievements at home in the US, he was also known very well for his failure to lead the nation out of the devastation of the Vietnam War which was travesty from 1954 to 1975. It was after this that he decided not to run for office again and he quietly retired to his ranch in Texas in January of 1969 (History.com Staff.
In 1941, Johnson married Eunice Walker and found a full-time position at Supreme Liberty Life. One of Johnson's job descriptions at Supreme Liberty Life was to collect the news and information about African-Americans and prepare a weekly digest for Pace. He thought that a "Negro newspaper" could be sold and marketed and have people to be very interested in it. In 1942, Johnson borrowed $500 from his mother's furniture and started the Johnson Publishing Company. Johnson got idea, The Negro Digest, and modeled it after the Reader's Digest but it took aimed at African-Americans. He launched the Negro Digest, which took a serious look at racial issues and featured articles from prominent black and white writers. The Negro Digest circulated around 50,000.
risk, for drugs and medical devices, weighing risks against benefits is at the core of
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Threat of new entrants is relatively high. Companies forming alliances are potential rivals. Even if earlier such company was not considered to be a threat, after merging with some research and development company or forming alliance with another pharmaceutical company it would become a rival to Eli Lilly. The threat is however weakened by significant research and development costs necessary to successfully enter the business. Eli Lilly’s focus on a relatively narrow market of sedatives and antidepressants weakens the threat of new entrants, but other products that form lesser part of company’s sales such as insulin and others are exposed to high threat of new entrants. The need of obtaining certificates and licenses also weakens the threat of new entrants. Discussed above leads to the conclusion that threat of new entrants is medium.
JD specialises in clothing and footwear and they make clothing for men, women and juniors. Big brands such as Adidas, Nike and Fred Perry sell their goods to JD and then JD sells the goods to the public. This is a good thing as all of the biggest brands are available on one website.... ... middle of paper ...
Johnson & Johnson researches, develops, manufactures, and sells products in health care. The company was founded by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson, in New Brunswick, New Jersey, in 1886 (J&J website). Alex Gorsky is currently the chairman and chief executive officer of the company. Johnson & Johnson is known for providing a competitive pricing strategy. In the United States, Johnson and Johnson strives to keep their net price increases for health care products within the Consumer Price Index. The company supports more than 600 programs that address major health-related issues in local communities in more than 50 countries, making it the world’s largest corporate donors (J&J website).
Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry.
Janssen is a division of Johnson and Johnsons that primarily focus on diseases that can help develop new strategies in improving prevention as well as developing vaccines and its accessibility to the world. The pharmaceutical company of J&J invests large amounts of money in research and development of its products. The competitive environment of Johnson and Johnson is very high for pharmaceutical companies due to which that many companies are releasing drug products and other devices. However, this company does not face any potential competitors due to which that it is a large company that provides a wide range of opportunities such as finances, and experiences. This leads to advantages compared to other competitors due to whom the pharmaceutical companies creates a barrier because of the high cost in research and development in medicine. In addition, Johnson and Johnson have to make sure that it has many suppliers for different categories for their products especially in medicine if one supplier causes shortages. Although suppliers do not bargain for the price values of its products, it still influences the price in the market in different countries. In addition, finding
For commodity generic drugs, Teva has an opportunity to expand its core business into emerging markets, but there it will have to face institutional voids because such markets are driven by physicians and both physician and other people are not aware about the effectiveness of generic drugs. To cope with the challenge of institutional voids Teva have to look for some competent small pharmaceutical firms for acquisition and some big firms for the joint venture. For changing the perceptions of people and physicians, Teva will require to run marketing campaigns and direct approaches to physicians to develop a market for their products.
Since its humble beginning as a small drugstore, Merck has placed a large amount of importance on improving the health and well-being of its customers. As drug patents expire and genetic forms of their top products become available, Merck’s strategy is to do the unexpected; instead of raising the price of their older products in favor of patent protected new drugs, Merck focuses on reducing their cost in order to better compete with their generic counterparts. Additionally, Merck’s plan for growth now encompasses a much more aggressive pursuit of new drugs in their pipeline through extensive research. Merck became the second largest health care company in the world after the merger with Schering-Plough in 2009 and has contributed great discoveries like the first cervical cancer vaccine and great resources like the Merck Manuals which are utilized as a source of information to doctors, scientists and consumers worldwide .
Tylenol's 1982 ordeal has become a classic example of a successful crisis management. Johnson & Johnson faced a major crisis when their leading pain-killer medicine, extra-strength Tylenol, was found to have caused the fatalities of seven people in Chicago, Illinois. It was reported that unknown suspect or suspects took the product off store shelves, tampered it with deadly cyanide and returned to the shelves. As a result, seven people died and consumers lost confidence and panicked over hearing the news of this incident. Tylenol received massive media coverage which led to an expeditious communication of event to the public. Johnson & Johnson (J & J) took a huge financial hit when it had to recall and destroy approximately $100 million dollars worth of inventory in addition to the loss incurred by the company when the public reacted to the incident (Campbell et. al., n.d.). Tylenol's approach was to pull off the products as quickly as possible, stopped production, cooperated with the investigation and the media and halted all forms of advertisement or marketing of the product. Furthermore, Johnson's & Johnson's took the initiative to protect and improve their product packaging which allowed them to regain the public's confidence and paved the way for improved tamper-resistant packaging now used by myriad of manufacturing companies. The fatalities occurred between September 29th to October 1st of the year 1982 and by November, Tylenol had already reintroduced the product with improved tamper-resistant packaging. To regain the public's attention and confidence, Johnson's & Johnson's launched a dynamic marketing campaign to put the product's name before the public.
“Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods or better known as FMCG industry.