Fmcg Industry Case Study

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Recommended: Introduction about fmcg sector

What is the FMCG Industry?
Resilient, rewarding and really, really fast.
“Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods or better known as FMCG industry.
What is the FMCG industry? Also known as the Consumer Packaged Goods or CPG Industry, this multi-million dollar sector is made up of a huge range of famous brand names – the kind that we use every single day. These fast moving consumer goods are the essential items we purchase when we go shopping and use in our everyday lives. They're the household items you pick up when you're buying groceries or visit your local chemist or pharmacy. FMCG goods are referred …show more content…

Here are 5 reasons why you should consider this industry: 1. The Consumer is King
From the breakfast bar you buy in the morning, the toiletries you stock up on during the day, through to picking up a chocolate bar on the way home, we are all consumers. The FMCG industry creates consumer products that are generally low cost and easily available i.e. the products that surround us every day.
2. Brands, brands, brands
FMCG companies are behind some of the world’s biggest brand names. FMCG organisations include Procter & Gamble, Unilever, Johnson & Johnson, Kraft and Nestle. If you haven’t heard of the organisations themselves, you will definitely have heard of their major brands – Ariel, Gillette, Persil, Dove, Neutrogena, Milka, Kit-Kat and many more.
3. Innovation is key
In order to compete, FMCG companies need to continually come up with new ideas for packaging, marketing, advertising and communicating their brands. Equally, FMCG companies are continually creating new brands – 40% of brands on the top 100 list twenty years ago have already been replaced by new names today. If you are someone looking for a fast paced, innovative work environment, then FMCG is for

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