John Schnatter's Miscommunication

771 Words2 Pages

1. My impression of the miscommunications that occurred with John Schnatter stems from vague communications that enabled the receiver, the reporters, to twist his wording in their favor. In today's society, news reporters typically have an unsavory reputation because they tend to change the wording of individuals to create a story that readers would be more interested in reading. However, part of the blame also lies with Schnatter because he was unable to clearly communicate his answer. Schnatter's ambiguous communication style ended up hurting him further because he and his team decided to "lie low" rather than try to find a way to prevent such miscommunication from occurring again. The miscommunication that damaged Papa John's reputation stems from Schnatter's vague communication style and his decision to ignore the problems …show more content…

While Schnatter may have contributed to the miscommunication that occurred, social media also contributed to the problem. With the advanced in technology today, people have easy access to media outlets from all over the world. Since people can express their opinions without having to face the person they are criticizing, people tend to express their opinion without filtering their response. Social media, such as Facebook, can cause a bandwagon effect where one person's anger will be fueled by another through the comments that are posted. However, social media could also be used to correct miscommunication and help an company gain back their reputation. Rather than choosing to ignore the negative comments and criticisms of their consumers, Papa Johns could have use their media outlets to communicate what Schnatter wanted to say and rebuttals the incorrect message that the news reporter printed. Consumers would have been able to see that there was a miscommunication between Schnatter and the reporters rather believing solely on the reporter's report since they have nothing else to believe in since Papa John chose not to defend

Open Document