John F Kennedy's Ethos Pathos Logos

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John F. Kennedy, President of the United States, in his speech on April 11, 1962 argues that the increase in steel prices is harmful to the United States economy. Kennedy affirms this with a strong use of logos, given diction he also applies ethos to his speech giving him credibility and status, and he also appeals to the emotions of his audience so that they may respond. Kennedy is confronting the steel production companies due to the increase in steel prices in order to force them to change. Kennedy addresses the steel companies and he appeals to them in a strict tone, but he is also appealing to the reader's emotions so that they may see that what the steel companies are doing is wrong. Kennedy does an immaculate job of expressing logos, …show more content…

Kennedy is showing the consequences that the steel companies are posing to the economy. He also confronts them because, "at a time when they could be exploring how more efficiency and better prices could be obtained," (lines 75-77). Kennedy is able to strategically demonstrate his character and credibility to his audience. "American people will find it hard, as I do, to accept a situation" (lines 15-16). Kennedy shows his character and that makes the reader more willing to trust in what he has to say. Using a direct quote from the Acting Commissioner of the Bureau of Labor Statistics (lines 60-61) also demonstrates that he knows what he is doing and what he is saying. Lastly, Kennedy effectively uses pathos, the reader's emotions, to drive his message home. "increasing steel prices... constitute a wholly unjustifiable and irresponsible defiance of the public interest" (line 3-5). He appeals to the fact that what the steel companies are doing is wrong and all that they are doing is hurting the American

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