Rhetorical Analysis Of Kennedy's Speech

Every president strives to remain positive in the public’s eye. Yes, a despised president can still hold office, but the country will always respond much more positively and remember the president better if he or she is viewed favorably. This is particularly true during times of great distress or crises, such as the terrorist attacks on the World Trade Center in 2001, or Hurricane Sandy in 2012. On April 10, 1962, the United States’ largest steel companies raised steel prices by 3.5 percent. President John F. Kennedy had repeatedly called for stable prices and wages, as the country was already under economic strain from foreign affairs. Kennedy held a news conference on April 11, 1962 in order to address this sharp increase in steel prices. He was well aware of the fact that he had to maintain a positive image to

He used a very selective vocabulary, purposely using emotionally charged words such as: “wholly unjustifiable and irresponsible defiance” (lines 4-5), “ruthless disregard” (line 82), and “restraint and sacrifice” (lines 14-15). By using words with strong connotation, he powers the emotions of his audience once again directing support for himself and appearing as the calm figurehead amongst the emotional chaos. He also makes his speech very personal by mentioning individual American families, literally using the phrase “every American family” (line 25). He appeals to the strong sense of patriotism in the American public by mentioning the four servicemen who died in Vietnam. Despite the fact that they are almost completely unrelated to the rise in steel prices and, if they were alive, would be unaffected by the rise in price, either. And yet, Kennedy mentions the servicemen to make the situation appear that much more dire. By mentioning the tragic deaths of these men, Kennedy aims to trigger a strong emotional response in his audience that would turn into support for