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The importance of customer service assistance
The importance of customer service assistance
Customer satisfaction research project report
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Introduction
The choice of the two advertised positions in Pick n Pay was based on the fact that they both have a direct effect on the quality of performance in the business. No business can survive without customers and both positions are related to customer care and customer satisfaction. Job number 1’s focus is to take care of the needs and wants of customers as regards product satisfaction. Job number 2’s focus is to take care of the customer as regards ensuring that the shopping experience is as pleasant as possible for the customer.
By focusing on a culture of pride in product, and employee development and performance, companies are able to deliver a quality experience to drive loyalty, which in turn leads to increased revenue and market position.
Specification of Job Positions in Pick n Pay
Job 1 – Floor Manager
A floor manager’s job includes a number of activities such as dealing with customers and employees and assisting with any issues regarding customer satisfaction. Floor managers need to have good communicative and social skills as they interact with people in the business on a regular basis. Floor managers also have operational responsibilities such as stock taking and re-ordering and they have a profound effect on the level of quality satisfaction customers receive from the business as floor managers are also responsible for recruitment and training of all new sales staff and are directly responsible for all interactions between customers and employees on floor level. Although no formal education is required for this position degrees in marketing, retail or sales management are often beneficial to the job. Practical and past experience plays a big role in the elimination process. No physical req...
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...r the employee is ready to be promoted to store manager and possibly regional store manager in the future. By following this internal method of promotion within PnP employee morale is heightened as *retention of staff is high and employees are encouraged to work to the best of the business’s advantage, as they have a sense of job security for the future and all have equal opportunities for promotion.
*Substantive discrimination in PnP‘s recruitment process.
Although PnP aims to provide equal opportunities for all in their business, there are some instances where discrimination of applicants is seen as acceptable as sometimes experience or personal circumstance of an applicant is more relevant and can provide for a better employee to fill the position. For example, a middle aged housewife who has experience in the kitchen applying for a job in PnP’s bakery will
Each organization big or small has its own values, ways of doing things and assumption that it operates in. The principles and ethics that exist in each of these companies are the baseline through which the company operates its affairs. This is what can be called as that organization’s culture. The culture in existence has an impact on the productivity, effectiveness and efficiency (Keyton, 2011). The basis of setting the most appropriate culture of a company is not only to move or increase the profitability but also to make the stakeholders happy and satisfied. One aspect of that is the employee or the human resource the firm who put their expertise in the firm and add a bit of creativity and innovativeness to move the products. Chick-Fil-A operates in a competitive industry thus it requires all the stakeholders.
Moreover, the company has placed great significance on open and honest communications with the employees on many levels. Even more, leadership expected a plan that would utilize all human assets in a way that would support the organization’s attitude in servicing customers and employees. As such, they found it important to centralize the staffing initiative in order to maintain the unique corporate culture created in the beginning. Every one of these strategies would be focused on centralizing staffing, brining in the best possible employees, and retaining each on a high
Journal of Promotion Management, 2010, 16, 3,411-427.
As we learn from the case study, the Lincoln Electric Company is the largest global manufacturer of machines for welding, which are used in all kinds of construction projects. This means that the company has a large global presence and many employees, so its culture affects thousands of its workers. Even though it is now 2014, the company still has a large market share and very satisfied employees, so clearly the culture leaves employees satisfied and motivates them to work hard for the company.
In fact, it is the culture of motivated and empowered entrepreneurial employees that makes Nordstrom’s culture unique (Spector & McCarthy, 2012). There are less rules and procedures for Nordstrom’s sales personnel than in other retail organizations. Their sales clerks also operate with a certain level of autonomy, running their departments almost as if they are private stores (Mello, 2015). This overall strategic approach to HR keeps training costs low, and consequently the cost of turnover is also minimized. This is important, as Nordstrom’s turnover, due to the level of internal competition and entrepreneurialism this type of retail strategy requires, is one of the highest in its market (Mello, 2015). The high turnover rate makes HR planning an important factor in ensuring a stable workforce that can create and maintain ongoing customer relationships (Spector & McCarthy, 2012).
Influencing culture creates tranquility in a work environment that helps employees feel accepted and happier, thus creating better customer services. In the scholarly article, “Relationship Of Organizational Culture, Teamwork And Job Satisfaction In Interprofessional Teams", Korner argues that before you can have happy customers you must have happy employees. “Organizational characteristics, such as organizational culture, are important aspects for interprofessional teamwork, treatment quality and success . Studies have demonstrated that interprofessional teamwork is influenced by organizational culture.” (2). Culture is an important aspect for teamwork because employees must learn each other’s difference to better connect with them. Connecting with co-worker creates a positive environment and reflects on the employee. When customers see the smiling face of an employee, who enjoy his job the positivity reflects on the customer’s overall experience. Influencing employee’s culture helps the customer’s and employee’s experience.
“Culture can become a “secret weapon” that makes extraordinary things happen” (Katzenbach, J. n.d)’s In recognition of a talent retention problem, (Late 1990’s) Bubba Gump Shrimp set out to two goal’s, 1). Improving unit level management retention and 2) Increasing same store sales. (Aamondt, M. 2012) The tasks to achieve these two goals required a change for the status quo, create a culture all employees could embrace, reinvent the hiring process to attract the right individuals and empower the teams to succeed.
We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business relationships.
Simply speaking, a company’s structure and design can be viewed as its body, and its culture as its soul. Because industries and situations vary significantly, it would be difficult and risky to propose there is a “one size fits all” culture template that meets the needs of all organizations” (Nov 30, 2012). Those organizations who have shared beliefs and values and have organized methods on chain of command going to have positive outcomes. This will help shaping their employees views and performances. The growth and profit of the business relays on their employees and their performances. Culture is the core which will help and encourage all different level workers. If the core itself is weak, it will weaken the atmosphere of the business. Many companies announce that they have great culture but fail to implement to the lower level of workers. The basic issue is when organization has one set of culture and thinks one culture will meet the needs of all the workers. Each business is different and each individual is unique and have different beliefs and behaviors. The culture that is right for one individual might not work the same for the others. The ideal approach in this case would be, looking at the bigger picture of diverse working environment and give importance and respect to what are the ranges of business firms to achieve the perfect culture for organization. Sometimes one size fits all will not going to fit anybody, so the organization have to keep their ideas open and value everyone’s presence respecting all of their culture for the betterment and
Pick n Pay is very concerned about the happiness and satisfaction of their customers, which is why each franchise has a customer care line where customers can phone and/or e-mail in order to get any help/attention they may need concerning their complaints, queries, suggestions and comp...
Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization’s leaders. Corporate culture is a powerful force that affects individuals in very real ways. In this paper I will explain the concept of corporate culture, apply the concept towards my employer, and analyze the validity of this concept. Research As Sackmann's Iceberg model demonstrates, culture is a series of visible and invisible characteristics that influence the behavior of members of organizations. Organizational and corporate cultures are formal and informal. They can be studied by observation, by listening and interacting with people in the culture, by reading what the company says about its own culture, by understanding career path progressions, and by observing stories about the company. As R. Solomon stated, “Corporate culture is related to ethics through the values and leadership styles that the leaders practice; the company model, the rituals and symbols that organizations value, and the way organizational executives and members communicate among themselves and with stakeholders. As a culture, the corporation defines not only jobs and roles; it also sets goals and establishes what counts as success” (Solomon, 1997, p.138). Corporate values are used to define corporate culture and drive operations found in “strong” corporate cultures. Boeing, Johnson & Johnson, and Bonar Group, the engineering firm I work for, all exemplify “strong” cultures. They all have a shared philosophy, they value the importance of people, they all have heroes that symbolize the success of the company, and they celebrate rituals, which provide opportunities for caring and sharing, for developing a spiri...
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
Pride , high salary pay and satisfaction during the service long-term employees are the treasure asset to the company. Younger employees get to know their long-term customers; learn to deliver more value to loyalty customers.
The owners of Pick n Pay have contributed capital towards the business CSI projects, so the direct interest in the financial performance in the business impacts on the value of their investments.