Jl Strengths And Weaknesses

492 Words1 Page

John Lewis, JL is well renowned in providing exceptional customer service. Consumers recognize JL as the exclusive genuine departmental store as consumers are literally able to purchase everything and anything that comes to one’s mind.

The brand JL is strength to the company as JL was able to generate revenues despite the vigorous economy. The strength was the best reward of the loyalist to JL for the constant improvement from the feedbacks and surveys from the customers. JL tends to act instantaneously on the complaints received, specifically from unsatisfied customers.

JL is consistently striving to provide the best possible service, choice and value to customers and theses are desires of every single customer. Customers were paying for the exception high level of customer service provided. The partners of JL are well trained and knowledgeable on their services, sales and products. Customers are able to enjoy a full-fledged of assistance on the purchase …show more content…

Services such as designing and implementing accessible amenities for the convenience of immobile, impaired hearing and unsighted customers was introduced to majority of the stores to cater to the least fortunate.

In 2010, JL was voted for the best online retailer, choice of retailer, favorite supermarket, and best achievement in customer service and has achieved excellent service at a customer satisfaction rate as high as 80 per cent.

In order to attract and retain the customers and to provide continuous excellent services, it is suggested that the managing director of JL should be open to recommendations, feedbacks as well as the opinions of the customers. JL should also cater platforms or gateway for individual customers to customize and tailor the products to their own liking, preference, taste hence creating an exclusivity and prestige and enhanced

Open Document