Jill Stein Rhetorical Analysis

Candidate Jill Stein in the 2016 presidential election released a commercial titled “enough!” that caught the attention of plenty of people across the United States. This commercial shows Jill Stein talking on a fake news network called GNN, giving a speech that was made for the green party to sound extremely appealing. After an older man watches the commercial, he decides to walk outside and tell everyone to vote for Jill stein, which creates a trend. This commercial was extremely effective to attract voters by targeting amelioration and creating cultural enrichment.it is also creates solid argumentation and reasoning to vote for Jill Stein One idea that this commercial raises, is the idea of a social trend, and how one person’s opinion can

be influential to everyone around them. Another idea that this commercial introduces, is the idea that showing an assortment of people, including people with different employment, gender, or race can and how the appeal of progression can attract voters. This idea targets pathos because it causes you to relate with these people and begin to think about what caused their decision. The last idea that this commercial alludes to is the idea of how appealing it is to cut the bullshit, although this commercial shows a fake interview, and Jill Stein has never said things like that in legitimate media.
This commercial depicts the idea of a social trend, and how an individual’s assessment of a situation and how they vocalize it can influence how others think or comprehend a situation.

After an older man watches Jill Stein talking on the TV, he decides to yell out of the window that he is voting for Jill Stein, and from there another man responds by saying that he is voting for Jill Stein, which then got other people to scream that they’re voting for Jill Stein. This is a great example of a social trend created by a constructed message because it just shows that one’s opinion can easily influence someone else. It uses strategy, like target elements, and a cultural element by using people with different ages, races, employment, and gender. It is a more straight to the. When someone’s opinion changes, it commonly affects others’ opinions, and it becomes a version of social influence. Social influence also appears when seeing a group of people deciding with one thing, especially politics. The whole idea of debate is to persuade one person to side with a different opinion, like during the elections to accumulate

votes.
This commercial not only targets the middle class voters, it also uses cultural elements to attract viewers by putting people in the commercial of all different races, ages, and genders.

The commercial begins with an older white man, and after they show him they include a black young adult, a mom, a doctor, an older woman, basically people from all different cultural backgrounds. This attracts more voters because people are frequently attracted to the idea of racial and gender progression. This commercial used cultural elements, because the rest of Jill Stein’s campaign was not strong enough to attract voters without the media literacy. Because of the desire of progression, people are constantly looking for tolerance in the media, so any attention to this affair would immediately affect the naive voters that are looking for an easy

candidate.
The final idea that this commercial emanates it the appeal of brutal honesty and authenticity. Although the interview in the beginning of the commercial isn’t an actual interview, hearing someone being as straightforward as Jill was in this commercial is very enticing. In the beginning of this commercial it shows an older man watching Jill stein on the news. In the commercial Jill says, “We don’t deserve pandering, irresponsible bullshit.” and “We’re not talking spare change, we need a revolution.” In theory, that all sounds extremely appealing, but not only is it not a real interview, jill Stein never got up on TV and said anything in that nature during the election. A commonly used hook is to say something brutally honest, because when people hear something they like, the positive reaction releases dopamine in their brain, which in theory, would cause you to vote for that candidate. In the end, it did gain her more votes in the primary polls.
Overall, this commercial ended up being beneficial to jill Stein’s campaign. She was able to use the media to her advantage, which is what most politicians don’t utilize during elections. This commercial is a good way to represent logical fallacies because it uses solid argumentation and reasoning. The commercial also did a good job when targeting ethos because it creates persuasion by athority.