James Wiley Lifts The Veil On The Banana Empire

1123 Words3 Pages

James Wiley lifts the veil on the Banana Empire and traces the fruit from its beginnings to a global commodity. The book reviews the complex interregional relationships in the banana trade and the ever changing laws that govern global trading and assesses the roles that the European Union and World Trade Organization play in the banana industry. James Wiley also examines what drives today’s economy and the competiveness of entering a new market and market strategy to find a niche in the industry. Wiley concludes the final chapter with the outcome of the banana wars and how that war will affect commodities in other markets as well.
The banana is one of the most important fruits with the average American consuming thirty three pounds of bananas a year. “Bananas became a commodity a little over a century ago”. As stated by Wiley “perhaps more than any other agriculture product, the banana reflects the colonial, neocolonial, economic nationalism, and contemporary neoliberal stages of the evolution of the evolution of the global economy”. Wiley contends that the fruits short shelf life shaped the global economy. When the Spaniards first introduced the fruit to the western hemisphere the whole plant had to be transported for propagation.
Wiley traces the banana from its inception and in the first …show more content…

The status of these islands were Dutch, French and English, therefore making it difficult for companies such as the UCFO to control the market. In the Caribbean there was government support for small farms thus eliminating the need for large land holdings for a few companies. Companies like UFCO had already lost the cost prohibitive vertical integrated farms. The bourgeoning banana industry came at a time when companies such as UFCO had realized that they did not need to own plantations to export bananas. Additional the banana farmers formed associations and negotiated with firms who brought the fruit to

Open Document