Is Disney Cruise Line's Commercial For The Disney Fantasy?

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There’s an old adage that says Disney World is really a human trap set by a mouse named Mickey. Of course, when you think about the millions of people from around the world who step foot onto a Disney property, you begin to wonder how one mouse has such an effect on people. For one, Disney has been around for years and some people go to celebrate different occasions, other people may go as a result of a friend telling them it’s worth the cost to go. Besides the people going to the famous parks and cruises for their own personal enjoyment, others go because of the appealing advertisement the company creates. In Disney Cruise Line’s commercial for the Disney Fantasy, you can see Disney attempting to persuade people to board their spellbounding cruise by showing various age groups in happy moods while enjoying the ship’s activities that have hidden Disney symbols and branding throughout. Some cruise lines are directed for just adults to enjoy, or only offer exciting …show more content…

While most commercials have some form of talking going on, this particular advertisement doesn’t have any spoken words, which makes the ad that much more appealing. With no words being spoken, the people laughing and having the time of their life really comes alive and the mystical music adds even more affect. The miniscule details in the advertisement really make the magic come alive, especially the symbolic colors which make the ship pop with color and fun. In addition, the hidden Mickeys add that special detail that Disney pays close attention to detail to please its guest. Overall, the Disney commercial uses a variety of rhetorical techniques in order to persuade viewers that a trip on the Disney Fantasy, is a trip you won’t forget and everybody will love and

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