Iphone-The Ultimate Brand: The Ipphone-The Ultimate Brand

888 Words2 Pages
bulb-icon

Recommended: Iphone industry analysis

IPhone - the Ultimate Brand The iPhone revolutionized the mobile telephony sector as a whole with improvements in hardware, firmware, and marketing strategy as compared to all its predecessors. Its launch signaled the beginning of a new age of mobile technology. Before the iPhone, mobile companies used to control and compete by varying the aesthetics of the individual devices rather than firmware improvement (Apers & Paterson, 2010). This led to the stagnation of mobile technology market. Despite the existence of other smartphones like the Blackberry at the time, customers personal connections with the devices were never given too much consideration, as the available smartphones were solely designed for business only and left no room for …show more content…

And the profits are always for the party with the best offers to customers. The iPhone was deemed to be an overnight success with thousands of users waiting eagerly on the eve of its release. By the end of the fifth quarter, Apple had sold 6.1 million units, which numerically extrapolated other smartphone companies before it (Wooldridge, Schneider & Wooldridge, 2011).

Factors that affect the demand for the iPhone
Quality
The iPhone has a latent demand of the customers they serve since their quality is high and almost unrivaled. The performance of its firmware and hardware components are always above other competitors such as Samsung. Moreover, customer service offered by the parent company Apple is one of the most efficient as the customer needs are upheld religiously making it worth the price.
Accountability
Also added its list of achievements is the derived demand as is the norm in the tech world today. During production, a few units produced by any company are set to be flawed in one way or another, and the response of the responsible company is most treasured by customers. For example, upon the release of the iPhone 6, some users complained of their devices bending when they were placed in their pockets, and Apple responded by recalling and renewing the devices for each customer affected.

Show More
Related

  • General Environment of T-mobile

    1823 Words  | 4 Pages

    Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.

    Read More

  • Hacking an iPhone

    1651 Words  | 4 Pages

    Vogelstein, Fred. "The Untold Story: How the iPhone Blew Up the Wireless Industry Read More http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone#ixzz0ic3Qh8jx." Wired - Wireless. Condé Nast Digital, 09 Jan 2008. Web. 12 Mar 2010.

    Read More

  • Evaluating the Advantages and Disadvantages of Apple's iPhone

    1325 Words  | 3 Pages

    Without a doubt, Apple has created one of the world’s favorite and best selling phones on the market. Up to 2014, Apple was able to sell an accumulated 590.56 million units in iPhones. One of the things that Apple has done is mastered simplicity. Each and every single one of their products has been made to where they are simple to use and operate. Many people around the world complain about how they don’t know how to use an Android device but, the second they pick up an Apple iPhone, they are greeted with a simple layout and somehow already know how to use the phone. Although the iPhone’s software is easy to use, it is easily overlooked at how complex the hardware is set up. iPhone has come a long way since its

    Read More

  • The Iphone 5s: The Product And Development Of The Iphone Fives

    943 Words  | 2 Pages

    The iPhone 5s is a high end smart phone and was designed to target the high end buyers of premium products. Its ...

    Read More

  • The UK Marketing Environment for the iPhone

    2492 Words  | 5 Pages

    The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:

    Read More

  • iPhone Beats Android

    1147 Words  | 3 Pages

    Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.

    Read More

  • Case Study Analysis: BlackBerry

    2292 Words  | 5 Pages

    Print. The. Silcoff, Sean, Jacquie McNish, and Steve Ladurantaye. " Inside the Fall of BlackBerry: How the Smartphone Inventor Failed to Adapt."

    Read More

  • Blackberry Case Study

    2885 Words  | 6 Pages

    In 2007 and after the huge success of apple’s iPhone, Blackberry decided to diversify from the Enterprise market into a new market segment(consumer market) using its existing product(the business phones).

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).

    Read More

  • Emerging Nokia's Case Study: Emerging Nokia

    1110 Words  | 3 Pages

    Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any

    Read More

  • Nokia Case Study

    1321 Words  | 3 Pages

    "While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:

    Read More

  • Apple Take 4 Steps To Product Design

    801 Words  | 2 Pages

    In my opinion when apple focusing on narrow product line a good idea and successful . Because Apple always distinct and successful company and provide the best products . Also has always sought to customer satisfaction and reason for the success is due to correct way used in the product design process and production process. Where it has produced the mobile phone , tablet , computer and smart watch and other, even become the most famous companies in the world . Apple is considered one of the strongest and most important competitors in the technologist . If we look , for example , IPhone 7 and IPhone 7 plus , which carries a number of new features . Iphone phone 7 best IPhone phone company produced IOS10 system , and will be colored jet black , gold , silver and rose . Will cover the full color phone . It was the application of force touch on the Home button , and became a supporter of the 3D touch . Iphone phone 7 water – resistant and dust , has its own camera got to modernize and become faster and stronger than before , and a 12- megapixel camera . It contains a Iphone 7 plus two cameras on a 12 – megapixel camera . The Iphone camera specifications 7 background a 12 – megapixel camera and front – magnitude 7 mega pixels . Produced new wireless headphones. It may apple adopted the techniques and intelligent processor w 1 and work differently wireless headset 5 hours . Processor iphone 7 faster more 240time than the original version of the Smartphone . As

    Read More

  • What Are The Major Milestones In Mobile Technology And Communication?

    1058 Words  | 3 Pages

    Ten years ago, smartphones and tablets didn’t exist. Most business communications were conducted face to face or in ways that today seem tedious. The access to business information and applications through mobile devices has grown exponentially. There is no sign that this emerging technology will stop. Apple’s iPhone and iPad running IOS are leading the mobile business market due to the flexibility and ease-of-use. (Kim, 2010)

    Read More

  • Iphone Essay

    1591 Words  | 4 Pages

    The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations

    Read More

  • The Social Impact of Cell Phones

    935 Words  | 2 Pages

    In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.

    Read More

More about Iphone-The Ultimate Brand: The Ipphone-The Ultimate Brand

Open Document