Introduction Of Toyota

667 Words2 Pages

In 1937, the United States was still reeling from the Great Depression, George VI sat on the throne in England, the world was still two years away from the start of World War II, and in Japan the son of the “King of Japanese Inventors,” Sakichi Toyoda, was spinning off a new company from his father’s empire. The son, Kiichiro Toyoda, founded the Toyota Motor Corporation three years after it had created its first product, the Toyota A engine, and only one year after its first automobile, the Toyota AA. Today, Toyota is the largest auto maker in the world and the fourteenth largest company overall, while employing over 300,000 employees worldwide. The original Toyota cars sold in Japan were sold under the name “Toyopet,” which was in regards to the cars small size. Upon entering the U.S. market in the late 1950’s the name was changed to the now familiar Toyota. The reasoning behind this was the name Toyopet could potentially be associated with “toys” and “pets,” two things Toyota did not want. With the advent of harsher importing tariffs on vehicles in the 1960’s and 70’s, Toyota realized the only way to fully penetrate the American market was to begin building the cars here. They broke ground on the first wave of U.S. production plants in the early 80’s. 1982 saw the creation of the narrow bodied Camry model, and by 1989 they had launched Lexus, the luxury division of Toyota. Their first truck, the T100 hit the market in 1993 and in 1997 Toyota began production of what would become the best-selling hybrid car in the world, the Prius. The 2000s saw the company enter into Formula One racing, the release of the Tundra, and awards for the Camry, Prius, and Tundra. In 2005, Toyota was ranked eighth on Forbes list of the world’s leading ...

... middle of paper ...

... the Japanese call muda, and the concept of continuously improving oneself, known as kaizen. The section on adding organizational value focuses on growing leaders who understand and live The Toyota Way, developing excellent employees, and challenging and helping your partners and suppliers improve as well. Lastly, the fourth and final section focuses on making decisions slowly and by considering all options, continuously making improvements, and the concept of Genchi Genbutsu (translated: go and see for yourself). This latter part is meant to have managers be knowledgeable of operational procedures so they have a firsthand understanding of any issues that may arise. The manager is expected to go and see for himself without taking anyone’s word on it. Using these 14 principles together has allowed Toyota to become a worldwide leader in lean, effective manufacturing.

Open Document