Introduction And Importance Of Elasticity

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INTRODUCTION

What is Elasticity?

The degree to which a demand or supply curve reacts to a change in price is the curve's elasticity. Generally in business or in economics, the elasticity is referred as degree to which consumers, individuals or producers change their demand or amount supplied in response to price or income changes.

Variety of Demand Curves:

Elastic Demand:

Quantity demanded responds substantially to the changes in the price. (Elasticity > 1)

Inelastic Demand:

Quantity demanded responds only slightly to the changes in the price. (Elasticity < 1)

Unitary Elasticity:

Elasticity = 1

Perfectly Elastic Demand:

Quantity demanded does not respond to a change in price. (Elasticity = ∞) …show more content…

If elasticity is high, companies compete with each other in businesses on price and they required to have a high volume of sales transactions in their businesses to remain solvent. Firms that are inelastic, on the other hand, have products and services that are must-haves and enjoy the luxury of setting higher prices.

Beyond prices, the elasticity of a good or service directly affects the customer retention rates of a company. Businesses often strive to sell goods or services that have inelastic demand; doing so means that customers will remain loyal and continue to purchase the good or service even in the face of a price increase.

WHOLESALE PRICE INDEX (WPI):

The wholesale price index is an index that measures and tracks the changes in the price of goods in the stages before the retail level. WPI shows the average price change of goods included in the index and is often expressed as a ratio or percentage, and the change is one indicator of a country's level of inflation.

WFI can is calculated by assuming the WPI value of Base year as 100.
WPI= ((P-Q)*100)/Q Where P= Price in Present

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