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Advantages and disadvantages of international marketing
International expansion advantages
Advantages and disadvantages of international marketing
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Discuss the advantages and disadvantages of international expansion the banking industry may encounter.
In June 1852, American railroad bonds were issued in London and used to finance the 705-mile long Illinois Central. The issuance was so successfully executed that three-quarters of the Illinois Central assets were held British investors . This early example of investment banks tapping into international funds was the beginning of a global banking revolution in which banks would increasingly rely on foreign markets to raise funds, expand their business across continents and redefine financial innovation. In this report, we look at both the advantages and disadvantages an international banking system brings to individual institutions. We also
Cross-border transactions can take many forms, however a conceptually simple example is that of a German bank using deposits from German savers to extend a loan to a resident of Singapore. Lending may also occur via a third country using an international finance centre such as London. As shown in Graph 1, throughout the 1990’s, international claims on assets represented approximately 20% of global GDP. After experiencing a rapid expansion in the years prior to the 2008 crisis, international claims today represent approximately 45% of global GDP. BIS notes that this expansion is not correlated with global cross-border trade increases, therefore suggesting that banks have sought and discovered profitable opportunities outside the realms of economic expansion otherwise driven by the general trend of
Instead, this should be viewed as an advantageous by-product of expansion. For example, banks (in particular retail banks) often rebrand their foreign acquisitions. For example, Santander has been notable in rebranding its acquisitions, resulting in brand presence in Europe, Latin America, North America and Asia. As a result of rebranding their UK acquisitions and undertaking sporting sponsorship deals, Santander reported a rise in brand awareness from 20% to 80%, resulting in an increase in deposit inflows ft 5.
In the case where cost benefits are not achieved, establishing branch or affiliate in an international financial centre may enable banks to gain additional expertise in international banking and industry best practices. This in turn will bring benefit to their domestic operations.
2.Disadvantage: Increased costs
In many countries,foreign banks that are newcomers may not have other information sources and therefore may be disadvantaged compared to local or incumbent banks. This result reconfirms that the cost increase is one of the obstacles to the expansion of the banking industry.
Table2:Bank of China,2010,Monthly cost.
One domestic branch One overseas
Flaherty, Edward. 1997. A Brief History of Banking in the United States <http://odur.let.rug.nl/~usa/E/usbank/bank03.htm> (accessed 12-12-99)
The Bank of New York played a major role in the economic growth in the New York metropolitan area. The Bank was also involved with the growth of transportation. The construction of the Morris Canal in New Jersey and the Erie Canal in New York were partially funded by the Bank, which also provided financing to the steamboat companies that benefited from these waterways. Through investments in nearly every railroad and utility, as well as in the construction of the New York City subway system, the Bank of New York continued to provide vital capital to the expanding American economy. However, far more emphasis was given to conservative practices and retaining the confidence of our customers. That policy enabled the bank to survive the economic turmoil of the early twentieth century.
With the floodgates open, it would be impractical and unsafe to deal with millions of dollars in cash. Under these circumstances, the implementation of a new and separate banking system is necessary, as the existing global financial institution will not be willing to go against international money laundering laws.
Weisberger, Bernard A. “The Bank War: History of First U.S. Government Bank.” American Heritage. July-Aug. 1997: 10-12. General OneFile. Web. 12 Apr. 2011.
After World War II, many nations were left with weak economy and financial instability. Offshore banking became a method to escape national regulation as many national regulators turned a blind eye on deposits in currencies other than their own. The offshore market became popular due to its ability to facilitate new finance innovations and keeping transaction costs low. Eurodollar market for example is a product of this trend. As offshore banking became competitive, the U.S. had to remove limits on national banking and the division between commercial and investment banking. Canada also benefitted from this new trend as it appeared to be very promising for international expansion. However, differing from the United States, Canadian Banking Act was in place to protect domestic banks from new foreign entrants and also effectively manage risk. With the increase of international investment, not only does funding needs were satisfied but new business information systems were also developed due to the increased need for more centralization and a variety of services. New regulations such as The International Banking Act of 1978 was formed to level the playing field between foreign and American banks by requiring mutuality from any country whose banks are seeking permission to enter the United States. The Gramm-Leach-Bliley Act also removed barrier for commercial banks, investment banks,
Mergers and acquisitions in financial services business area are very common and result in consolidation of the business unit. Acquisition is beneficial for all sides involved and Santander's acquisition of Abbey National of the UK is an evidence of this. Abbey has a major position in the United Kingdom mortgage market. Its strong distribution network represents for Banco Santander and Abbey shareholders a valuable opportunity: application of Banco Santander's commercial and technological practices to Abbey's banking operations.
...dditionally, the merger can take place in smaller phases. For instance the first phase may include change of the physical look of the branches and the signage - – so as to convey a consistent view and experience for its customers. This phase may also include effective communication to the employees to educate them about the merger, ensure them of their positions and encourage them to participate in the merger. Second, the firm can totally combine the bank’s technology and the information systems which will allow the merged firm to operate as a single entity and to become fully operational. The management should implement the merger with care and prudence, aiming for minimal disruption for the customers and should communicate extensively to ensure all its stakeholders are kept fully informed as they make changes.
International Business Wells Fargo provides international banking for several reasons. Wells Fargo Bank has recognized the potential of providing more choices for consumers and business customers. Wells Fargo believes in the importance of obtaining all of the customers business and strives to provide them with choices. Consumers living in a foreign country can work closely with international personal bankers who have been trained and are available to help with worldwide needs. Services offered are traditional Wells Fargo products as well as those specifically designed for those living abroad.
The large-scale multinational financial giants are probably represented by the renowned investment banks such as Goldman Sachs, UBS, D...
Eichengreen, Barry. Globalizing Capital: A History of the International Monetary System. Princeton, NJ: Princeton University Press, 1996.
The industry is composed by a continuum of banks which produce a homogenous product — banking service. Domestic as well as foreign competition is violent. Not to forget the fact that ICBC has not been the first bank to embrace internet banking. So, it is all the more reason which places the bank in the most precarious position to continuously shield it self from the volleying competition.
This is followed in section 5 by an analysis of the recent changes in the banking industry. With the development of the financial system, declining entry barriers and the deregulation of the banking industry make banks no longer the monopoly suppliers of banking services and reduce their comparative advantages which they usually hold in the past. Whether the reasons give rise to the existence of banks are still powerful will be examined here, while section 6 offers a way of considering whether banks are declining by looking at the value added by the banks. When the value added by banks is examined, banks are not a financial intermediation, which not only conduct the traditional services but also provide more diversified
International trade is an economic practice where countries can import and export goods with no concerns to government intervention which includes tariffs and import/export bans or limitations. International trade has several advantages on developing countries; who are nations with low levels of economic resources or low standard of living. Developing countries can advance their economy through strategic free trade agreements. Free trade generally improves the quality of life of poor nations. Nations can import goods that are not easily available within their borders; importing goods may be cheaper for than trying to produce consumer goods. Many developing nations do not have the production procedures available for translating raw materials into valuable goods.
Banks sector is playing an important role in economies. The banking industry, as the classic and the most influential of financial intermediaries, facilitates economic operations. Financial sector in the worldwide country has been changes over these years by looking the changes of financial structure environment and economic conditions. Thus, banks are a very important point to financial system and play an important role as control and contribute growth to the economic sector.
Many researchers have pointed out that the global imbalances are the root of the recent financial crisis. Portes claims that “the underlying problem in international finance over the past decade has been global imbalances, not greed, poor incentive structures, or weak financial regulation, however egregious and important these may be.” (2). According to him, the global imbalances lead to “the increasing in dispersion of current account”, which “puts a burden on financial systems to intermediate.”