INTRODUCTION.
Within this essay I will analyze how Radio and Television Broadcasting differs in approach within the UK and US. This essay will explain how the UK use Radio and Television Broadcasting as a Public Service opposed the US who dominate these services as a Private enterprise and will then determine which approach is better and why.
Radio was invented in 1896 as a form of wireless telegraphy, which transmits the Morse code without the need for fixed stations and cables; this system was initially used at sea. Radio in the UK and US took a Eurocentric approach, which was the view from the west.
RADIO IN THE UK.
In the UK, Radio was initially seen as another form of the telegraph or telephone, which was regulated by the Post Office, which was used to supply information to the public. In 1922 the British Broadcasting Company (BBCo LTD) was founded in the form of a consortium of radio manufacturers. This appears as a regulatory body within radio to prevent chaos similar to the ‘Opening of Savoy Hill Broadcast’. At this point in history Radio appeared to be a limited public resource, which meant that only particular demographics would get messages and reports aired through radio. The following year in 1923 a ‘Sykes Committee’ was formed which suggested a license fee for advertising which then allowed particular products to thrive as they would pay a fee to have their advert aired on Radio, raising awareness for the product which eventually would increase profit, especially as radio was a commodity for the wealthy in that era. This then led to the Government deciding that all radio stations should merge frequencies eliminating competition. From that point onwards all radio stations fell under the BBCo Ltd).
In 1925 the ‘Crawford Committee” recommended public ownership as they state, “The service was felt to have outgrown the petty limits of Business
Radio waves were first discovered in 1887, but radio itself was initially invented by Italian Guglielmo Marconi in 1895 (1). His biggest mentioned success was in 1901, when he managed to broadcast the letter “S” across the Atlantic Ocean (1). However, he focused primarily on point-to-point transmissions, not large scale broadcasts from one point (F). As such, three American inventors - Lee De Forest, Edwin Howard Armstrong, and David Sarnoff - took credit for making radio as it is today a success (F). De Forest was born and raised in Alabama and he thought of everything in terms of patents and eventually held more than 300, but many claimed that he simply stole the inventions of others (2). In 1900, he patented a device to enhance weak signals and in 1902, he formed the De Forest Wireless Telegraph Company (1). In the same year. Reginald Fessenden, a Canadian, invented the “electrolytic detector”, which later became the spade detector that brought De Forest so much fame (F). In 1904, John Fleming invented the oscillation valve, which later became De Forest’s audion, and De Forest won the gold medal at the St. Louis World’s Fair for his “spade detector” (F). De Forest gained quite a bit of fame by broadcasting music live from the Eiffel Tower and from the Metropolitan Opera; however, many believed that this was a scam and that he had actually had the device broadcasting the signal only a few blocks away (F). In 1906, he envisioned bringing music and voices to all American households, but as it turns out Canadian inventor Fessenden had already broadcasted a Christmas greeting and music to the crew of a ship off the coast of Canada on Christmas Eve a year earlier (F). In 1912, Armstrong became prominent by inventing regeneration, wh...
Michael Parenti (2002) declares media in the United States is no longer “free, independent, neutral and objective.” (p. 60). Throughout his statement, Parenti expresses that media is controlled by large corporations, leaving smaller conglomerates unable to compete. The Telecommunications Act, passed in 1996, restricted “a single company to own television stations serving more than one-third of the U.S. public,” but is now overruled by greater corporations. (p. 61). In his opinion, Parenti reveals that media owners do not allow the publishing of stories that are not beneficial and advantageous. Parenti supports his argument very thoroughly by stating how the plutocracy takes control over media in multiple ways: television, magazines, news/radio broadcasting, and other sources.
In “Wires and Lights in a Box,” the author, Edward R. Murrow, is delivering a speech on October 15, 1958, to attendees of the Radio-Television News Directors Association. In his speech, Murrow addresses how it is his desire and duty to tell his audience what is happening to radio and television. Murrow talks about how television insulates people from the realities in the world, how the television industry is focused on profits rather than delivering the news to the public, and how television and radio can teach, illuminate, and inspire.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
McChesney, Robert W. Rich Media, Poor Democracy: Communications Politics in Dubious Times and Telecommunications, Mass Media and Democracy: The Battle for Control of U.S. Broadcasting 1928-1935
...d that television holds on us, Postman give two ideas. The first idea that he gives, he describes it as ridiculous to create programming that demonstrates how “television should be viewed by the people” (161).
Most radio historians assert that radio broadcasting began in 1920 with the historic broadcast of KDKA. During the 1920s radio benefited Americans because it was a source of their entertainment, the music industry of jazz, and advertisements.
The radio has had a huge impact on bringing information to the public about war and other government issues. Advertising and broadcasting on the airwaves was a major step in bringing war propaganda to a level where people could be easily touched nationally. Broadcasting around the clock was being offered everywhere. Before there was television people relied on the radio as a way to be entertained, the means of finding out what was going on in the world, and much more. During the World War II time period, 90 percent of American families owned a radio, and it was a part of daily life. So it was an obvious means of spreading war propaganda. During this time period, propaganda was spread throughout the radio by means of news programs, public affairs broadcasts, as well as through Hollywood and the mainstream. The average person had not even graduated high school at the time, and the average reading level of the American was somewhat low. The radio made it possible for stories and news to be delivered to everyone in plain simple English. The radio served as a medium that provided a sense of national community. Although it took time, the radio eventually rallied people together to back up the American war effort.
Before 1923 the only means of reaching a immense audience was through newspapers or word-of-mouth. With the new technology of radio broadcasting in 1923, it was possible to reach the vast majority of the United States’ population. On July 1, 1923 AT&T established the first permanent radio network, WEAF NY and WMAF Mass, that linked broadcasting stations (White). The first radio station to air was 3AR and it started transmitting music, news, and race results. In December of 1923 President Calvin Coolidge made the first presidential address on radio.
Wireless communication across the country was something no one ever imagined. The creating of the commercial radio in 1920, created a feeling of belonging to many citizens of the United States. Starting off as a hobby for amateurs, radio quickly expanded. With the creation of NBC, and emerging radio stars like Ernie Hare and Billy Jones radio, families tuned in on a daily basis. Music was brought to lower income families who couldn’t afford to buy a piano. As well as streaming music, radio provided advertising outlets. Promotions regarding cigarettes, automobiles, and soap
The radio accommodated people’s desire to have fun by introducing them to a new entertainment experience. People could now listen to news, music, entertainment shows, and weather forecasts. Families would gather around the radio for night-time entertainment. (Radio in the 1920s) People would schedule their day-to-day activities around popular radio shows. Young individuals started to dance to the most current jazz music and ministers would broadcast their Sunday sermons to many listeners. (Radio Craze, Class Zone) The radio offered free entertainment in the home which was a blessing for the ill, the restricted, parents of small children, and those merely fatigued after a day's labor. Additionally, people were now able to share this source of entertainment with everyone. Radio “entertainment shows resembling vaudeville stage shows, short skits, and live comedy acts… (were) popular family entertainment.” (The history of radio and the 1920′s radio craze, 2011) However, radio had some ne...
... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the media’s role in policymaking within our democracies.
Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...
Many inventions have impacted the world throughout history but in my opinion one of the most impactful one’s was the invention of the radio . This invention provided society with many things which include entertainment, communication, and easier access to information. Radio is still a central part of the society today but just like any other invention radio has an interesting history of how it progressed through time.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.