Usability in Ecommerce: Online Shopping Made Easier In today’s market, e-commerce websites are growing at very fast pace, helping online consumers to shop at ease and achieve their goals in their everyday lives. Most of these websites are designed to provide the basis of business services such as online business transactions but do not make purchasing easy for customers. Generally, an ecommerce website should be user-friendly so that customers can find it useful, interactive and be able to make purchase easily. Such website should always catch the attention of customers and keep hold of them. However, nowadays, many e-commerce websites are failing to keep hold of customers. Why? Just because your website is aesthetically pleasing and operational …show more content…
Unfortunately, e-commerce search engine doesn’t work well on some websites. You need to make sure that search engine works well and preferably has filters for letting customers refine their results. Product search-ability is a key factor of success in e-commerce and brings in much revenue. Make sure your search engine recognizes popular queries. Allow your search engine to do spell check and auto suggestion, it really helps users to remember or type correctly a product name. If they misspell a product, they may not find what they want and they will think the product is not available on the website. Spell check and auto-suggestions really enhance the search …show more content…
When you are in a retail shop, you get the opportunity to see and examine the product you want to buy. If it’s a shoe or a dress, you can wear it to know if it fits well. But for online shopping, you need to provide striking and clear product photos – let customer lust for the product, the photos are the only thing they interact with. Make sure you provide detailed information about the products too – this is very essential. Product pages are strong link in any conversion, this is where your customer makes the best decision – whether to buy or not buy. Provide as much information you can provide, from colours to sizes. Provide your customers with what they need in the right form. However, do not clutter your product pages with content; make it simple, consistent and informative in a good layout. Don’t forget to localize the content too. It is essential for Nigeria market. Navigation
He or she may ponder this question in their mind all the way to the check out counter. When the customer makes the decision to pay for the merchandise with a check, a long process is started. This process begins when the check is handed over to the cashier.
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.
Introduction: A self-checkout is a mechanical device used to process costumers’ purchases. The self-checkout is an alternative of the cashier checkout method. The purpose of the self-checkout is to reduce the cost of labors and satisfy the costumer needs. Four major steps follow the self-checkout process: activating the checkout process, scanning the items, selecting payment method, and bagging the purchases (see Figure1).
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
2. What Is The Impact Of E Commerce Catalog Management In Improved Users To Site
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
Creating a responsive, mobile friendly website is a great option for your business to gain from the mobile market.
Consequently, e-business and especially online shopping is crucial for retail stores. They should provide necessary infrastructure for selling their products online. By taking advantage of e-business not only they can get competitive advantage of online shopping, but the...
The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed.
I believe that some online stores can be really dishonest. I haven’t had nearly as many disappointments from in-store purchases as I did from online purchases. I’ve had the most disappointments with shipping. I’ve had experiences with sellers taking extremely long to finally ship an item. There were times when I never even received the item I ordered.
There are important criteria that must be met in the e-commerce sites before the purchase and the development of your data, as you must deal with professional sites in e-commerce, which meet the following requirements:
Online or e-shopping is a part of e-commerce and a process that allows the consumers to buy products, information and services through the internet. Since the generation today has high technology, it is one of the factors that encourage the people to do online shopping, rather than doing the traditional way of going to the market and store. (Gans. 2011) Shopping online is fast growing to be part of our everyday lives. Increasingly people are using the convenience of online shopping due to people having computers in the home along with high speed connection. Online shopping and visiting an online shop enables the customer to search, find, order and pay for the products, information and services that they need. To be able to do online shopping, one must visit an online shop, like a website or an account in the social networking sites that sells products. The payment o...
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)