Howard Schultz: The Passionate Leader of Starbucks

“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.” ~ Howard Schultz. To Starbucks Chairman and CEO, Howard Schultz, passion is everything, and you must share that passion with every opportunity. Howard is a leader because he changes people’s view of communications and respect. Howard Schultz was born July 19, 1953 in Brooklyn, New York City, New York by his parents Fred and Elaine Schultz. He grew up in the Brooklyn Projects of Canarsie, as his family was relatively poor. However, being physically strong, he excelled at sports, which helped him into Northern Michigan University on an athletic scholarship;where he earned his bachelor’s degree in communications. Howard’s father was a broken, poor, low self-esteemed man. When his father was employed before his injury, he was not respected as an employee by his coworkers or his boss. Howard set out to prove a point. He used his sports ability to escape

Around 2007 or 2008, Howard returned to Starbucks after leaving for a few years. Everything became very difficult for the company. At the time, their coffee prices were shown as extremely ridiculous and their sales began to decline. Other companies took this as their time to join the coffee business and gave Starbucks a run for it’s money. As for the people buying their product, bloggers began discriminating against how Starbucks handled some things in their stores, like wasting water while washing their equipment. Since publicity relates to a lot of company’s success, this took an even bigger toll on Howard’s decision making process as CEO. Now that they have passed those bad days of criticism, their main problem and focus is to maintain intimacy with their customers and their people even as their business continues to grow and become a bigger company and not a small Seattle shop any