Howard Schultz Biography Essay

Angel Zheng Homework #2

Biographical Information :

It is amazing how a single idea from a person can create huge companies. It takes many time and effort to do follow that single idea, but if a person can stick to it long enough they can become very successful. One example of a person like that is Howard Schultz, Howard Schultz, according to Howard Schultz Biography by biography.com, Howard Schultz was born on July 19, 1953 in Brooklyn, New York. Schultz lived with his family in a neighborhood called, Canarsie Schultz was an athlete, he enjoyed basketball and football, and because of sports, Schultz was able to go to college. Since on Howard Schultz Biography, the author writes how Schultz “made his escape from Canarsie with a football scholarship to Northern Michigan University in 1970”(Howard Schultz Biography). Howard Schultz then went to college and graduated in 1975 with an Bachelor of Science degree in communication

Description of Company(s) they started :

My Opinion :

I believe that Howard Schultz was successful in creating the company. I believe Schultz was successful because according to the article, Starbucks' Howard Schultz on how he became coffee king by Mirror.co.uk, Howard Schultz was interviewed regarding how he was able to make Starbucks into very successful company. Howard Schultz said how “at first we

wanted to open 100 shops. But we had no money. We scribbled out 100 and wrote 75. We settled on 60. I had no idea we’d get to 100 stores, let alone thousands”(Starbucks' Howard Schultz on how he became coffee king). The very fact that Howard Schultz was able to open thousands of stores, shows Howard Schultz was successful in creating a company.
Although Howard Schultz was able to create a successful company, there was many obstacles he had to overcome. One those obstacles is the fact that, Howard Schultz did not have money. When Howard Schultz was younger his family was not really rich, since according to Starbucks' Howard Schultz on how he became coffee king, Howard Schultz’s father, Fred “badly broke his leg and hip in a fall in 1961 and, uninsured, the family were left even more broke.(Starbucks' Howard Schultz on how he became coffee king). This shows that lack of money is one obstacle Howard Schultz had to overcome, since Howard needed money to help grow his company. Luckily, because of Schultz’s personality he was able to obtain money.
Howard Schultz have many personality of an entrepreneur.

Some of these personality he has is that he is motivated, and independent. Schultz is motivated and independent is because in the beginning of creating Starbucks, he did not let anyone talk him down, even his own mother. Schultz in Starbucks' Howard Schultz on how he became coffee king said how he remembers his mother “started crying. She said, ‘A coffee company? Are you crazy? Who’s going to buy coffee?’ But I just felt I had to follow my dreams.” This shows how despite what his mother said, Schultz was motivated and independent enough to do what he believe is

right.

http://www.mirror.co.uk/news/uk-news/starbucks-howard-schultz-on-how-he-became-239790