How Does Media Communication Matter For The Social Community

There are very different types of thinking about how media communication matter for the social community. Accordingly, in this essay two contrasting concepts of social collectivities composed by media process will be discussed. Drawing on Anderson’s theory of “imagined community” and “network society” which was put to use by different theory, I will critically assess the claims Anderson make concerning the creation of modern nation. In addition, I will propose that Majias offers a useful model for reconsidering the question of how media process ~ to contribute to the social collectivities. Give the better understanding of how media and communication make difference social collectivity.

Media and communication seems to do for positive of community

Anderson was concerned about media not so much as a source of image but because it was written in national language. The dissemination of knowledge through “print-capitalism” which surrounded imagined community trigger people to standardize the languages (Smith, 2009, p. 82). Anderson therefore argues that novel and the newspaper is a key feature of empowering people to represent imagined community.

Anderson’s theory of ‘imagined Communities’ has been widely applied to the field of nationalism and some of scholar also considers about the effect of the media to build nation. Gellner(1983) attention to the role of the media in construction of nationalist message and highlights that media itself can generate the concept of nationalism. Although Anderson did not suggest as crude as media own their own bring nations in to be, he believe media are involved in building a sense of belonging to a

With respect to the role of the media, the formation of nation, he didn’t explain exactly how media do help people to imagine society. Anderson makes a valid point newspapers can reproduce nationality. The fact that people have same daily media habit produces a feeling of nationality. But it dose not seem to be that simple. Billing (1994, p125) criticize Anderson’s idea by arguing “the ritual can reproduce division, rather than an overall sense of sporting community. “ Additionally, He argues that ‘imagined communities” is more like assuming the nation exist as a reference point. Billing seems to provide more clear evidence how media contribute to build a collectivities. Billing coins the phrase ‘banal nationalism’ which means that national media constantly ‘flagged’ the national identity by using daily symbols sustaining nationality alive. Furthermore, Appadurai (1990) suggest that 5 types of flow shape our sense where we belonging. He emphasizes the complexity between many flows. By presenting ‘imagined worlds’, Appadurai challenges Anderson’s idea national reference is somehow too natural. Anderson assuming media image we received from media correspond with the ideological sense that we live. However, Appadurai highlights the fact that lots of contradicting images from the national and other media can distract collectivities we belong. ‘Mediascapes’ can be significantly complex indeed. We have a complex sense