How Does Gladwell Use Rhetorical Strategies

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Gladwell shows how, using strategies and old tricks can change the way people think. He introduce his third desirable difficulty; when you know that you have nothing to lose, it gives you the freedom to use any type of strategy to achieve your goal. He uses the story of Martin Luther King and his fight against social inequality, to show how to use a few old tricks and the freedom that gives us having nothing to lose, help us in achieve our goals. There was a time when the civil right movement that presided Martin Luther King began to stop having results or victories. Wyatt Walker was the executive director of Southern Christian Leadership and one of King's aides. He believed in King Ideals. Birmingham was one of the cities with the most discriminatory …show more content…

To answer this question, we must analyze the basis of the protest. This protest was intended to negotiate with the Mayor of Birmingham the problem of racial discrimination against black people. The protest was a peaceful one. Those who made the violent protest were those who authorized the use of force to control the protest, and ordered the police to spray the children with powerful water hoses, beat them with truncheons and threaten them with police dogs. If these people had acted rationally and passively this would not have happened. King and Walker used Gladwell's arguments and techniques to develop their strategy. Martin Luther King was born and raised in a neighborhood where he was exposed to racial segregation, he tells us in his biography, when he was 6 years old; two white friends told him they were not allowed to play with him. According to Gladwell's definition, King was an underdog. Martin Luther King was clear that in the conventional way he would not be able to eliminate discrimination against blacks; he had to use another way. King knew that he had nothing to lose, so he only had to take risks and make drastic decisions to achieve his goals. This is the Gladwell argument of the third desirable difficulty, the freedom that gives you the knowledge that you have nothing to lose. This event caused President John F. Kennedy to publicly support racial equality and led to the creation and approval of the Civil Rights Act of 1964. For me the uncomfortable and intolerable is the abuse of power, and why there must be differences between whites and blacks.. There is no difference in what I consider abuse. Abuse of power and the use of brute force is the same no matter if it is against children, youth or

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