House Cleaning Service Case Study

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1.0 Product, Service & Industry Background Major demographic and lifestyle changes in Malaysia, driven primarily by growing urbanization across the region. Nowadays, rapid growth in Malaysia's urban centre such as Kuala Lumpur is creating new demand for fast, efficient and convenient household cleaning. Many people in the urban city have to juggle a busy career with a functional home and most of the time they are more time-strapped than ever, but they still face the unavoidable task of cleaning, cooking and laundering. Coming home to a house that’s clean and comfortable gives us all a wonderful feeling. However, the salary increment for local maids have slowed down their demand for full-time maids. Part-time maids in Kuala Lumpur have become so popular that they have relieved many families that hiring full-time maids to take care of cleaning services at homes in a cheaper and more efficient way. More people were resorted to hiring part-time maids due to the high cost involved in employing full-time foreign or local domestic help.
We for seen the potential of market expenditure in the market industries. We innovate the ordinary house …show more content…

Most people in Malaysia are quite skeptical on hiring a full-time domestic helper in their homes because of the costs of hiring them. Thus, “Home Sweet Home” would be a ideal alternative choice for them. They can still always be sure that your house is being well taken care off while at the same time, they can enjoy their own sweet private time after work in a clean and tidy environment. The part-time maids would usually carry out their duty during working hour and leave in time before they coming back from work. They can also protect their privacy which people that hire full-time maid can’t

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