History of Washington Redskins and Its Name

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History of Organization and Name

Originally named the Boston Braves, the Washington Redskins remain known for their legacy and team history. Under the ownership of George Person Marshall, Vincent Bendix, Jay O’Brien and Dorland Dolye, the Boston Braves were born as part of the NFL franchise in 1932. Shortly after in 1933, they renamed the Boston Redskins, followed by another name change when they reestablished in Washington D.C as the Washington Redskins in 1937; and made the Griffith Stadium their new home.
Over the decades, the professional football team obtained a number of NFL championship titles such as their Super Bowl victories in 1983, 1988, and 1992. The Redskins became highly recognized and attracted a new fan base throughout the country by creating their own radio and television network in 1944 and 1950. They also stay notorious for their magnificent marching band that entertains fans in the stadium by performing the team’s fight songs such as, “Hail to the Redskins.”
Their most successful head coach, Joe Gibbs took over in 1981 and after an 11 year break returned in 2003. Under Gibbs leadership, the Redskins won a number of championships and received the NFC title over the Cowboys, one of the greatest highlights in Gibbs career as head coach.

Name Controversy

In recent years, the Redskins have faced controversy for their name as, racial and derogatory toward the Native American culture. Local Native American tribes feel that the name “Redskins” is a racial slur directed towards their ethnicity when they were forced to quit practicing their traditions and cultures. Although the Redskins have had their name for the last 81 years, during the last decade Native American tribes and Congress have expressed the need to ...

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...ed in voting would fill out their basic information along with an email address to allow them to vote only once in the poll. After one email address is registered to the site, it will not allow the same email address to vote. As we discussed in the strategy, those who register and vote are randomly entered in giveaways, as well as automatically receiving a 10% off coupon for the official store for exclusive Redskins merchandise and apparel.
Recap
Through this campaign we are expecting to raise acceptance and awareness to the Redskins brand. This fan interactive voting promotion are building blocks to enhance the team’s brand identity in hopes of having a team name that is locally and nationally accepted. In addition to national acceptance, we are anticipating merchandise and apparel to increase by 10% and overall get new and loyal fans revamped about the Redskins.

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