Proctor and Gamble has become a household name due to their business strategy and commitment to their mission statement Proctor & Gamble Company was started by William Proctor and James Gamble in Cincinnati, Ohio. William Proctor made candles and James Gamble made soap. Proctor and Gamble started making and selling their soap and candles on April 12, 1837. William Proctor and James Gamble signed a formal partnership agreement on October 31, 1837 officially starting P&G. Despite the difficult times in 1837 for stating a new business William Proctor and James Gamble launched their new enterprise. The calm approach to business demonstrated in the midst of economic hard times reflected their approach to become the hallmark of Proctor & Gamble. In the 1950 they built a new plant to house their growing business. That was the same year that they initiated the nation’s first profit-sharing program and invested in a research laboratory. The moon and Star symbol began to appear in 1950 as an unofficial trademark of Proctor & Gamble by 1960 the trademark appeared on all the company’s products. By 1859 Proctor & Gamble had reach the one million marks and employed 80 people. During the Civil War the company was awarded several contracts for the supply of soap and candles to the army. The reputation of Proctor and Gamble began to increase as soldiers returned home with their products after the war. By 1859 Proctor & Gamble had reach the one million dollar mark and employed approximately 80 people. During the 1920’s with the invention of the radio, Proctor and Gamble seen a marketing opportunity and started sponsoring on air radio programs. Proctor & Gamble Company believed in investing heavily in their research and development. Proctor and Ga... ... middle of paper ... ...rocter and Gamble.” November 9, 2010 P&Ga. “Brands” November 9, 2010 P&Gb. “The power of purpose.” November 9, 2010 Sewell, Dan. “P&G increasing sales with big brands, new products.” October 27, 2010. November 9, 2010 Source Watch. “Proctor & Gamble.” November 9, 2010 The Marketing Doctor. “How to learn from GE and P&E when the world is about to change.” November 9, 2010 U.S Global Leadership Coalition. “Our Coalition.” November 9, 2010
Lefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from
Fortune 500 Ranking. Johnson & Johnson is a “Go Green” corporation. They have goals to keep their culturing compa...
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
However, during the 1990s, Philips and Matsushita both faced major challenges to sustain their position in the market. Changing profile of the industry and globalization forces made Philips and Matsushita’s organizational models and competitive advantages obsolete, and brought up the need for drastic actions. At the brink of a new century, the battle of two giants unraveled with CEOs from both sides implementing another round of strategic initiatives and restructurings. The pressure put on new CEOs was enormous – wrong st...
Johnson & Johnson is one of the most successful companies and it can still be if it maintains doing the right thing continuously. They should keep being smart and fast decision makers to always be on top and ahead of their competitors.
In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.
"Johnson & Johnson Family of Companies | Johnson & Johnson." Johnson & Johnson Family of Companies | Johnson & Johnson. N.p., n.d. Web. 08 Dec. 2013. .
L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
Johnson & Johnson is a successful company in the health industry : Johnson & Johnson a company that, through the years, has been diversifying and expanding worldwide as leader in the market for health products , consumer, professional , ethical pharmaceuticals and industrial . The vision is "To be the world's most successful company in the healthcare , prioritizing the needs of the people " their corporate philosophy is having Responsibility for internal, external customers and Justice for Suppliers and distributors, with a Commitment to the shareholders and Respect for environmental protection and natural resources
Relationships have been in place with two main groups in Singapore long before Proctor and Gamble ever decided to build a plant. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering are the two main groups they have been involved with. Since Proctor and Gamble built these relationships before building a plant in Singapore they have thus established a strategic alliance with Singapore. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering have come together with Proctor and Gamble to share resources and complete a project. Proctor and Gamble benefit from setting up a strategic alliance with A*Star by getting the privilege of looking at IMRE’s innovative research (Moneycontrol.com, 2008). In return for this preferential treatment, P&G shares its new innovations with A*Star’s IMRE (Moneycontrol.com, 2008).
Pfizer is the world’s largest research-based pharmaceutical company in the world. With its corporate headquarters in New York City and research headquarters in Groton, Connecticut, Pfizer also boasts one of the largest pharmaceutical companies based on revenues. Founded by cousins, Charles Pfizer and Charles Erhart in 1849, Pfizer has never stopped growing. Playing a large role in their growth has been their research and development of new drugs as well as some key acquisitions, such as Wyeth. Pfizer uses three strategies in its 2012 annual report, which both reassures and proves why their company is among the elite. It uses vibrant colors to catch the reader’s eye, bold text and numbers exemplify important sentences and numbers, and pictures help ensure its investors of their global success.
Once America’s most innovative consumer products company, Procter and Gamble (P&G) started by selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble, 2008). After a hundred and seventy-one years P&G has grown to over one hundred household brands in over eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs. However, as P&G headed into the twenty-first century they announced that they would not be meeting their 1st quarter earnings forecast [Lafley, 2003]. Revenue margins were dropping and P&G was quickly losing market share to Kimberly Clark and Johnson & Johnson. After missed earnings P&G’s stock price fell from $59.18 to $26.50 between January 2000 and March 2000 (PG). Upset, the board of directors pressured then CEO Durk Jager to resign after a lack luster attempt at turning P&G around and replaced him A.G Lafley, an unproven CEO, whom analysts felt lacked the experience to give P&G a much needed clean up (Lafley, 2003).
Marketing should be a long-term investment in your business, and not just something that is switched on and off as required.
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .