Crises in cinema and film industry of Pakistan
Cinema and films are the greatest source of showing and promoting cultures and moral values in the society as well as in the whole world. They shows us that how the people of a specific region lives and perform their activities. As Quaid-e-Azam once said that he wishes more Muslims would enter into the realm of film industry, and he shall always be glad to do all I can to help it. Pakistani film industry is known as "Lollywood". The history of the Pakistan film industry is spread over more than 60 years. The golden era of the film industry was sixties and seventies and that was also the time when cinema made money and it was very profitable business on that time. Many legendary actors were also introduced in the film industry. In this golden era Pakistani film industry produced some of the most memorable and famous films such as "Armaan" and "Teri Yaad". The color films were also introduced in that time but now the Pakistani film industry is going down and working poorly that's why the actors and directors are shattered and they have signed the Indian film. The major problem was that these films were not based on good scripts and seemed like a joke where Pakistani actresses have just to show everything except their acting skills and the male actors were limited to the roles of Gujjar and Chaudary. Lahore, the cultural capital and the hub of Pakistani's film industry which is known as "Lollywood" is the platform for Pakistanis to show their acting skills and to promote Pakistani culture around the world.
The majority of films in Pakistan are produced in the Urdu language but many are in other languages such as Punjabi, Pashto and Sindhi showing us the diversity of the country but n...
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...f cheap culture by using flowery words but now the trend of vulgarity and the Punjabi culture in the films are changed and film makers have tried their best to attract the audience towards this industry again. If the scripts of films are related to reality like the novel which are based on drams are getting highest applause from the audience then the dying industry again gain its position and popularity.
References:
Khan S .( May17,2013). Troubled Lollywood gets a visa: International Herald Tribune. http://tribune.com.pk/story/550673/troubled-lollywood-gets-a-visa/
Rizwi J. How lollywood was ousted from cinemas. Son of Pakistan. http://www.lollywoodonline.com/2013/03/how-lollywood-was-ousted-from-cinemas.html
Syed M. (April 17,2013). Saving a cinema house is like saving film industry. http://dawn.com/2013/04/17/saving-a-cinema-house-is-like-saving-film-industry/
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Lacey, N. (2005). Film Language. Introduction to film (pp. 16-22). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
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