Hilton Hotels Conversation

1719 Words4 Pages
bulb-icon

Recommended: Research and essays about hilton hotel

Situation Analysis (Background to the issue) Hilton is one of the top seven prefessional business hotel in U.S.A. There are two unrelated companys running Hilton brand-Hilton Hotels Coprporation(HHC) at California and Hilton International(HIC) near London in England. In 1997, the both of them agreed to launch Hilton HHonors loyalty program at their hotels for sales and marketing. In 1999, the head of Hilton HHonors, Jeff Diskin, read an article headline, “Hotels raise the Ante in Business-travel Game”. Known, the main competitor Starwood Hotel and Resorts International had raised its’ cost 50 million for advertising campaign. The competitor’s programs will help to increase and maintain more business travellers and increase whole industry cost. Diskin met …show more content…

Each of them provide different segments. Marriott operated conference center, residence and franchised hotels. Hyatt operated internationally and ran joint marketing programs. Only Starwood goes against Hilton Hotels because they present the new frequent-guest program to compete with Diskin’s HHonoors Worldwide programs. Collaborators Hilton corporates with hundreds of franchised institutes including small hotels, dependent stores and flagship properties. It provides customers double rewards like double dipping policy allows customers accumulate points and mileage at same time. Working with franchisees increase Hilton’s advantage in receiving more profit customers and this strength the relationship between Hilton and its collaborators. From Hilton’s income statement in 1998, the average nightly revenue per room was $158. Context of the program There are four types of tiers come from Starwood, Hilton, Hyatt and Marriott (from highest to lowest). Even though, Starwood has more tiers than Hilton, Hilton has more loyal customers. SWOT

Show More
Related

  • Hilton ITT Case Study

    1431 Words  | 3 Pages

    As the deal moves forward, Hilton has a great deal of room for negotiation with investors because their best guess value of ITT's operations is sill 20% higher than their initial bid. By beginning with a low bid, Hilton may risk another competitor entering into the bidding, but their market analysis shows no such competition for such a large deal. Because Hilton still has the ability to offer a higher bid later, and has a 5% stake in the business which would benefit from such competition, Hilton’s low bid says they are not afraid of such a situation.

    Read More

  • Premier Inn Case Study

    1047 Words  | 3 Pages

    Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to

    Read More

  • SWOT Analysis Of The Wyndham's Code Of Business Conduct

    827 Words  | 2 Pages

    The Wyndham has executed a compliance program to strengthen ethics throughout the company. They have drafted a thorough Code of Business Conduct that has received top scores from the Ethisphere Institute for its comprehensiveness and availability to stakeholders. Another way the Wyndham contributes to customer is creating a customer relationships. When consumers think about and associate the Wyndham hotel company the first thought that should come to hand is an upscale hotel chains that targets high end consumers. However, the Wyndham targets travelers from across the world and social status. For example, they have different hotels that expend the reach of consumers some of them include Wyndham Hotels and Resorts, Wyndham Garden, and Wyndham Grand Collection, Days Inn, Super 8, Travel Lodge, and others. This strategy allows Wyndham to avoid brand confusion but also set apart with having a wide variety of consumers. Ending with Availability of products and customer care services: The products of the Wyndham are always available in markets and keeps on changing customer requirements. Their customer care service is also effective that help customers in making right and quick

    Read More

  • McDonalds Entering the Hotel Market

    1178 Words  | 3 Pages

    The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald's looks at entering the hotel industry they have looked at several important issues dealing with an entry into this market. McDonald's would like to enter the market in the state of Illinois where the company's headquarters is. Illinois leads all other states in money spent on tourism totaling $61.1 million in the year 2000. Illinois also ranked fourth in the nation for leisure person trips in 2000. Hotel industry has several important barriers to entry including cost of entry, ability to differentiate from other hotels, and competition in every hotel segment.

    Read More

  • Rosewood Branding Strategy

    744 Words  | 2 Pages

    -the company became known for its ability to enhance a property’s value by creating unique, one of a kind properties with a small ultra-luxury residential style that differentiated it from other chain-like luxury competitors. Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).

    Read More

  • Bargaining Power Of Buyers In The Hotel Industry Case Study

    774 Words  | 2 Pages

    Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole

    Read More

  • Rosewood Hotels Marketing Plan

    1441 Words  | 3 Pages

    Company. Rosewood is a 25 years old luxury private hotel management company having 12 hotels in different countries. The company is known by unique, “one-of-a-kind properties” with very luxury style. The total rooms capacity worldwide is 1513 rooms. The company has only 5% of cross-selling rates, which is one of the lowest in the industry compare with corporate branded hotels (10%-15%) and individually branded hotels (5%-10%).

    Read More

  • Analysis of Hilton Hotels

    870 Words  | 2 Pages

    History of Hilton hotel has been very interesting as it started as Mobley Hotel in year 1919 a small building. Because, when the company started it had no plans or ideas of expanding, the sole purpose was to serve as a place for the travelers to stay where they can comfortably enjoy a night or few and carry on towards their journey. After twenty-seven years of business and hard work, this small hotel went nationally in eleven states within United States, known as Hilton. Currently they have four thousand worldwide properties, either directly owned or franchised (including third party), in seventy-eight countries. Hilton even though allows franchises but there policies remain the same and direct Hilton officials do all the upper level management. The company name Hilton understands for Hosp...

    Read More

  • Oberoi Group Hotel Case Study

    1304 Words  | 3 Pages

    Suggested two night hotel credit can be used at any Oberoi Group hotel, but additional discounts such as meal voucher

    Read More

  • Management Analysis of Hilton Hotels

    1797 Words  | 4 Pages

    Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...

    Read More

  • The Ritz Carlton Success Analysis

    908 Words  | 2 Pages

    The Ritz-Carlton is one of the most prestigious and well known hotels. Not only is The Ritz-Carlton a five-star hotel, but it has received numerous awards, including the Malcom Baldrige National Quality Award two times which no other hotel has done. The Ritz-Carlton strives to distinguish itself by providing the best customer experience possible with exceptional service.

    Read More

  • Marketing Strategy And Product Life Cycle In Hospitality

    703 Words  | 2 Pages

    Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.

    Read More

  • Mandarin Oriental Hotel Case Study

    2175 Words  | 5 Pages

    They are committed to making a difference every day; continually improving. better to keep us the best. The guiding principles Delighting their guests They will strive to understand our client and guest needs by listening. to their requirements and respond in a competent, accurate and. in a timely fashion.

    Read More

  • Macro-Environment Analysis And PESTLE Analysis In The Global Hotel Industry

    1295 Words  | 3 Pages

    These in their own possess hotels and franchises associated with their brands. An example is Marriot hotel one of the top competitors in the hotel chain industry, which offers exclusive apartments and sharing services aligned with independent companies in the various regional markets. This creates a strong competition in terms of consumer satisfaction, technological platforms, quality services, and venues. The top leading hotel bees are the Hilton, choice hotels, the Best Western, Accor and the

    Read More

  • Ritz Carlton Background

    637 Words  | 2 Pages

    The Ritz-Carlton Hotel Company has achieved so much fame in their marketplace that they have attained what is referred to as “The Ritz Mystique.” Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are famous for luxury, spectacular surroundings and legendary service. They have gained this title with dedication and award-winning hotels that reflect the 100 years of tradition that stand behind them. Discovering the fascinating history of Ritz-Carlton hotels, illustrates their commitment on relentless training to improve their quality in service and their strategy. Ritz-Carlton has achieved a Gold Standard of value and philosophy by which they operate.

    Read More

More about Hilton Hotels Conversation

Open Document