Hermes´ Sucessful Factor

How has Hermès 172-year-old French leather-goods company remained successful?

Before visiting, I just know Hermes is a famous and luxury brand. During the visiting, I found that they have to successful factors. Let me try to explain more.

First of all, let me introduce the background of Hermes.

Hermès is a French high fashion brand, which is established in 1837, specializing in leather, ready-to-wear, accessories, perfumery, and luxury goods. Their logo is a Duc carriage with horse.

In 1837, Thierry Hermès was built up harness workshop on the Grands Boulevards quarter of Paris. It was to provide the service to European noblemen specially.

He created harnesses and bridles for the carriage trade.

After that, Hermès's son, Charles-Émile Hermès, took over the management from his father. In the same time, moved the shop to 24 Rue Faubourg Saint-Honoré, a location near the Palais de l'Elysée in 1880, which still the Hermès shop today. To contribute form the sons Adolphe and Émile-Maurice Hermès, which entered to the elite of Europe, Russia, Asia, North Africa, and the Americas.

In 1900, Hermès offered the haut à courroies bag, designed for riders to carry their saddles with them specially.

After Charles-Emile Hermès, who retired from the company. His sons Adolphe and Émile-Maurice took leadership and renamed to Hermès Frères.

During the 1920s, Émile-Maurice took control directly as a sole head of the business and created a new accessory collection. And he groomed his three sons-in-law, who are Robert Dumas, Jean-René Guerrand and Francis Puech, as business partners.

Hermès introduced its first leather garment, a zippered golfing jacket for the Prince of Wales. In 1922, the first leather handbags we...

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...any is traded on the French stock exchange), certainly fulfills them. Scarves are still hand-painted in Lyon and leather goods still handcrafted by artisans trained up to five years before they even touch a Birkin. In her 2007 book, Deluxe: How Luxury Lost Its Luster, journalist Dana Thomas called Hermès bags “the antithesis of an It bag: Most of the designs have been around for almost a century and are coveted not because they are in fashion but because they never go out of fashion.”

In my conclusion, Hermès is a very successful luxury brand in the worldwide, which is over 170 years. Their products seem like a symbol of high-class life style. Besides that, their products became our target to make them to high level. Actually, everyone want to became this person, which match the customer wants. For me, I will buy Kelly Bag when I earn my first HKD500, 000.